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	<title>Chris Lema &#8211; Agency Mavericks</title>
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		<title>Understanding Your Effective Billable Rate</title>
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		<dc:creator><![CDATA[Chris Lema]]></dc:creator>
		<pubDate>Tue, 24 Nov 2015 04:06:35 +0000</pubDate>
				<category><![CDATA[Finance]]></category>
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					<description><![CDATA[Most folks I know don't capture a lot of metrics about their work. They only know what they billed a client. And that doesn't help when you're looking back to find patterns and make new decisions. When it comes to profits, what we care a lot about is not our billable rate. It's our effective billable rate.]]></description>
		
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		<title>Differentiate Or Die</title>
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		<dc:creator><![CDATA[Chris Lema]]></dc:creator>
		<pubDate>Tue, 27 Oct 2015 03:10:41 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
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					<description><![CDATA[What do you have in common with Superheroes is one of the first questions I ask freelancers or agency owners that I'm coaching is a simple question to ask, and admittedly a bit more challenging to answer.]]></description>
		
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		<title>The Worst Business Model is the One You&#8217;ve Never Created</title>
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		<dc:creator><![CDATA[Chris Lema]]></dc:creator>
		<pubDate>Tue, 20 Oct 2015 09:02:23 +0000</pubDate>
				<category><![CDATA[Operations]]></category>
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					<description><![CDATA[With the majority of new businesses failing in the first 2 years, one of the most cited reasons is the lack of a solid business model. How do you make sure you get it right the first time?]]></description>
		
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		<title>Paying Attention to Customer Touchpoints</title>
		<link>https://www.agencymavericks.com/customer-touchpoints/</link>
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		<dc:creator><![CDATA[Chris Lema]]></dc:creator>
		<pubDate>Tue, 25 Aug 2015 02:20:44 +0000</pubDate>
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					<description><![CDATA[A touchpoint is an interaction that either builds or erodes trust. Paying attention to customer touchpoints by focusing on their perspective instead of your own is rewarding and ultimately grows your business. ]]></description>
		
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		<title>5 Reasons Why You Need a Business Partner</title>
		<link>https://www.agencymavericks.com/5-reasons-why-you-need-a-partner/</link>
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		<dc:creator><![CDATA[Chris Lema]]></dc:creator>
		<pubDate>Tue, 28 Jul 2015 00:00:00 +0000</pubDate>
				<category><![CDATA[Operations]]></category>
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					<description><![CDATA[All I've ever known in business, and all the success I've had has come from working with a partner. If you have big dreams for your business, you'll need a partner. Let me tell you why. ]]></description>
		
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