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	<title>Troy Dean &#8211; Agency Mavericks</title>
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	<title>Troy Dean &#8211; Agency Mavericks</title>
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		<title>How To Build a Trust Engine That Attracts Premium Agency Work</title>
		<link>https://www.agencymavericks.com/stop-chasing-clients-build-a-trust-engine-that-attracts-premium-agency-work/</link>
					<comments>https://www.agencymavericks.com/stop-chasing-clients-build-a-trust-engine-that-attracts-premium-agency-work/#respond</comments>
		
		<dc:creator><![CDATA[Troy Dean]]></dc:creator>
		<pubDate>Fri, 17 Apr 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[The Agency Hour]]></category>
		<category><![CDATA[7-11-4 rule]]></category>
		<category><![CDATA[agency burnout]]></category>
		<category><![CDATA[agency client acquisition 2026]]></category>
		<category><![CDATA[attract don’t chase]]></category>
		<category><![CDATA[authority positioning]]></category>
		<category><![CDATA[authority-driven inbound marketing]]></category>
		<category><![CDATA[build trust with content]]></category>
		<category><![CDATA[cold outreach fatigue]]></category>
		<category><![CDATA[cold outreach is dead]]></category>
		<category><![CDATA[content as an asset]]></category>
		<category><![CDATA[content capture consult framework]]></category>
		<category><![CDATA[content is your unfair advantage]]></category>
		<category><![CDATA[content-driven growth]]></category>
		<category><![CDATA[CRM automation]]></category>
		<category><![CDATA[diagnose vs pitch]]></category>
		<category><![CDATA[digital agency lead generation]]></category>
		<category><![CDATA[email list building for agencies]]></category>
		<category><![CDATA[growth plans for agencies]]></category>
		<category><![CDATA[high-ticket sales process]]></category>
		<category><![CDATA[HighLevel CRM]]></category>
		<category><![CDATA[how to build authority as an agency owner]]></category>
		<category><![CDATA[how to create a predictable sales pipeline]]></category>
		<category><![CDATA[how to generate inbound leads for agencies]]></category>
		<category><![CDATA[how to get clients for a digital agency in 2026]]></category>
		<category><![CDATA[how to sell high-ticket agency services]]></category>
		<category><![CDATA[inbound vs outbound marketing]]></category>
		<category><![CDATA[inconsistent pipeline]]></category>
		<category><![CDATA[lead capture systems]]></category>
		<category><![CDATA[lead nurturing systems]]></category>
		<category><![CDATA[low conversion rates]]></category>
		<category><![CDATA[marketing automation workflows]]></category>
		<category><![CDATA[paid discovery sessions]]></category>
		<category><![CDATA[predictable pipeline]]></category>
		<category><![CDATA[premium client acquisition]]></category>
		<category><![CDATA[price competition]]></category>
		<category><![CDATA[recurring revenue for agencies]]></category>
		<category><![CDATA[referral dependency]]></category>
		<category><![CDATA[scalable agency model]]></category>
		<category><![CDATA[stop chasing clients]]></category>
		<category><![CDATA[thought leadership content]]></category>
		<category><![CDATA[Trust Engine]]></category>
		<category><![CDATA[your thinking is the product]]></category>
		<category><![CDATA[zero moment of truth]]></category>
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					<description><![CDATA[Learn how to attract clients to your digital agency with the Trust Engine. Discover 3 actionable steps to build authority and engage prospects.]]></description>
		
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		<item>
		<title>How to Use UTM Parameters for Effective Marketing Tracking</title>
		<link>https://www.agencymavericks.com/how-to-use-utm-parameters-for-effective-marketing-tracking/</link>
					<comments>https://www.agencymavericks.com/how-to-use-utm-parameters-for-effective-marketing-tracking/#respond</comments>
		
		<dc:creator><![CDATA[Troy Dean]]></dc:creator>
		<pubDate>Wed, 01 Apr 2026 23:00:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[The Agency Hour]]></category>
		<category><![CDATA[campaign tracking links]]></category>
		<category><![CDATA[content marketing analytics]]></category>
		<category><![CDATA[content ROI tracking]]></category>
		<category><![CDATA[digital marketing analytics]]></category>
		<category><![CDATA[digital marketing tracking]]></category>
		<category><![CDATA[first party data marketing]]></category>
		<category><![CDATA[how to track conversions]]></category>
		<category><![CDATA[how to use UTM parameters]]></category>
		<category><![CDATA[marketing analytics tools]]></category>
		<category><![CDATA[marketing attribution]]></category>
		<category><![CDATA[track campaign performance]]></category>
		<category><![CDATA[track leads to revenue]]></category>
		<category><![CDATA[track marketing campaigns]]></category>
		<category><![CDATA[track website traffic sources]]></category>
		<category><![CDATA[UTM builder tutorial]]></category>
		<category><![CDATA[UTM parameters]]></category>
		<category><![CDATA[UTM parameters tutorial]]></category>
		<category><![CDATA[UTM tracking]]></category>
		<category><![CDATA[what are UTM parameters]]></category>
		<guid isPermaLink="false">https://www.agencymavericks.com/?p=62752</guid>

					<description><![CDATA[In this episode, learn how UTM parameters help you track campaign performance, understand traffic sources, and make better marketing decisions with clear, actionable data.]]></description>
		
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		<item>
		<title>Why 2026 is the Best Time to Run a Digital Agency with René Spijker</title>
		<link>https://www.agencymavericks.com/why-2026-is-the-best-time-to-run-a-digital-agency-with-rene-spijker/</link>
					<comments>https://www.agencymavericks.com/why-2026-is-the-best-time-to-run-a-digital-agency-with-rene-spijker/#respond</comments>
		
		<dc:creator><![CDATA[Troy Dean]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 23:00:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[The Agency Hour]]></category>
		<category><![CDATA[agency consulting]]></category>
		<category><![CDATA[Agency growth]]></category>
		<category><![CDATA[Agency Mavericks]]></category>
		<category><![CDATA[agencygrowth]]></category>
		<category><![CDATA[agencymavericks]]></category>
		<category><![CDATA[agencyowner]]></category>
		<category><![CDATA[AI for agencies]]></category>
		<category><![CDATA[aiautomation]]></category>
		<category><![CDATA[business longevity]]></category>
		<category><![CDATA[businessstrategy]]></category>
		<category><![CDATA[Claude AI]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[futureofwork]]></category>
		<category><![CDATA[mid-market clients]]></category>
		<category><![CDATA[production to strategy]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[René Spijker]]></category>
		<category><![CDATA[Scaling an Agency]]></category>
		<category><![CDATA[tech disruption]]></category>
		<category><![CDATA[techtalk]]></category>
		<category><![CDATA[vibe coding]]></category>
		<category><![CDATA[vibecoding]]></category>
		<category><![CDATA[web design future]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[WordPress vs AI]]></category>
		<guid isPermaLink="false">https://www.agencymavericks.com/?p=61991</guid>

					<description><![CDATA[In this episode of The Agency Hour, René Spijker explains why AI is creating more opportunity—not less—for agencies, and how shifting to strategy keeps you indispensable.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<item>
		<title>How AI is Disrupting Digital Agencies (And What To Do) with Brent Weaver</title>
		<link>https://www.agencymavericks.com/how-ai-is-disrupting-digital-agencies-and-what-to-do-with-brent-weaver/</link>
					<comments>https://www.agencymavericks.com/how-ai-is-disrupting-digital-agencies-and-what-to-do-with-brent-weaver/#respond</comments>
		
		<dc:creator><![CDATA[Troy Dean]]></dc:creator>
		<pubDate>Thu, 18 Dec 2025 23:00:00 +0000</pubDate>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Team]]></category>
		<category><![CDATA[The Agency Hour]]></category>
		<category><![CDATA[agency automation]]></category>
		<category><![CDATA[agency business model]]></category>
		<category><![CDATA[Agency growth]]></category>
		<category><![CDATA[agency hiring]]></category>
		<category><![CDATA[agency leadership]]></category>
		<category><![CDATA[agency mentorship]]></category>
		<category><![CDATA[agency pricing strategy]]></category>
		<category><![CDATA[Agency profitability]]></category>
		<category><![CDATA[agency recruitment]]></category>
		<category><![CDATA[agency scaling strategies]]></category>
		<category><![CDATA[agency team management]]></category>
		<category><![CDATA[agency value proposition]]></category>
		<category><![CDATA[agency workflow]]></category>
		<category><![CDATA[AI efficiency]]></category>
		<category><![CDATA[AI for agencies]]></category>
		<category><![CDATA[AI implementation]]></category>
		<category><![CDATA[AI limitations]]></category>
		<category><![CDATA[AI tools for agencies]]></category>
		<category><![CDATA[business coaching]]></category>
		<category><![CDATA[business fundamentals]]></category>
		<category><![CDATA[business values]]></category>
		<category><![CDATA[capacity management]]></category>
		<category><![CDATA[capacity planning]]></category>
		<category><![CDATA[Client communication]]></category>
		<category><![CDATA[client retention]]></category>
		<category><![CDATA[client servicing]]></category>
		<category><![CDATA[client value delivery]]></category>
		<category><![CDATA[client-first approach]]></category>
		<category><![CDATA[custom GPT]]></category>
		<category><![CDATA[digital agency management]]></category>
		<category><![CDATA[digital marketing agency]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[mediocrity prevention]]></category>
		<category><![CDATA[sales call analysis]]></category>
		<category><![CDATA[SEO implementation]]></category>
		<category><![CDATA[SEO strategy]]></category>
		<category><![CDATA[strategic client management]]></category>
		<category><![CDATA[strategic human thought]]></category>
		<category><![CDATA[team capacity metrics]]></category>
		<category><![CDATA[WordPress AI]]></category>
		<guid isPermaLink="false">https://www.agencymavericks.com/?p=61647</guid>

					<description><![CDATA[In this episode of The Agency Hour, Brent Weaver joins Troy Dean to explore how AI is reshaping the agency landscape—and what to do now to stay relevant in 2026.]]></description>
		
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		<item>
		<title>How to Stay Relevant in an AI-Driven World with Ray Milidoni</title>
		<link>https://www.agencymavericks.com/how-to-stay-relevant-in-an-ai-driven-world-with-ray-milidoni/</link>
					<comments>https://www.agencymavericks.com/how-to-stay-relevant-in-an-ai-driven-world-with-ray-milidoni/#respond</comments>
		
		<dc:creator><![CDATA[Troy Dean]]></dc:creator>
		<pubDate>Fri, 03 Oct 2025 00:00:00 +0000</pubDate>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Team]]></category>
		<category><![CDATA[The Agency Hour]]></category>
		<category><![CDATA[agency automation]]></category>
		<category><![CDATA[agency business model]]></category>
		<category><![CDATA[agency evolution]]></category>
		<category><![CDATA[agency fulfillment]]></category>
		<category><![CDATA[agency future]]></category>
		<category><![CDATA[agency planning]]></category>
		<category><![CDATA[agency transformation]]></category>
		<category><![CDATA[agency value proposition]]></category>
		<category><![CDATA[AI adoption]]></category>
		<category><![CDATA[AI content creation]]></category>
		<category><![CDATA[AI implementation]]></category>
		<category><![CDATA[AI in agencies]]></category>
		<category><![CDATA[AI tools for agencies]]></category>
		<category><![CDATA[AI-assisted work]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[ChatGPT for agencies]]></category>
		<category><![CDATA[client empowerment]]></category>
		<category><![CDATA[client strategy]]></category>
		<category><![CDATA[community building]]></category>
		<category><![CDATA[community sufficiency]]></category>
		<category><![CDATA[creative problem solving]]></category>
		<category><![CDATA[creative thinking]]></category>
		<category><![CDATA[critical thinking]]></category>
		<category><![CDATA[digital agency growth]]></category>
		<category><![CDATA[digital marketing agency]]></category>
		<category><![CDATA[digital strategist]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[digital transformation]]></category>
		<category><![CDATA[future of digital marketing]]></category>
		<category><![CDATA[future of work]]></category>
		<category><![CDATA[loneliness epidemic]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[social connection]]></category>
		<category><![CDATA[spatial computing]]></category>
		<category><![CDATA[strategic partnerships]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[strategic thinking]]></category>
		<guid isPermaLink="false">https://www.agencymavericks.com/?p=60774</guid>

					<description><![CDATA[In this episode of The Agency Hour, Ray Milidoni and Troy Dean dive into the skills that matter most in an AI-driven world like strategy, critical thinking, and building community over going it alone.]]></description>
		
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