How to Create an Online Course

Agency Mavericks Presents

Course Creators Blueprint

How to Create and Sell Highly Lucrative Online Courses without the Overwhelm.
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Dear Friend

If you’d like to turn your expertise into highly lucrative online courses that could potentially generate hundreds of thousands, or even millions of dollars in revenue every year and give you the lifestyle you want, then this is going to be the most exciting message you’ll ever read.

Here’s why: there are three factors that are working together right now to create the perfect storm for course creators.

Internet usage is up 70% because everyone is stuck at home and looking for new opportunities, skills or advice - this means you have the largest captive audience we’ve ever seen waiting to consume your content.

Ad costs and general marketing activities are down because a lot of businesses have either gone bust or pulled back on their advertising which means it’s actually less competitive now than it’s been in a very long time.

There’s a lot of fear and uncertainty around at the moment and people are desperately looking for a leader with a plan to give them something positive to focus on - and that’s you with your new online course.

Now, a word of warning

This isn't for everybody.

This is not a get rich quick scheme and it will not be suitable for a lot of people because it requires hard work and you need to be comfortable leading a tribe and teaching them new skills.

The truth is most people don’t take anywhere near enough action to succeed at something like this so I just want to make this perfectly clear: if you’re looking for an opportunity to make fast cash or you’re down to your last dime and you need to make rent this month, this is not for you. I’m truly sorry, I wish I could help but I can’t. The quickest way to make cash is to sell your skills as consulting or services to businesses who need it.


If you’re comfortable with the idea of putting yourself in the limelight and inspiring people to achieve results by sharing your knowledge, and you’re committed to serving your audience, then you could be in for the ride of your life.

Why Am I Sharing This With You?

In 2012 I launched my first online course and it was an epic failure.

It was called New Business Blueprint under the brand FuelHQ and it was designed to help web design freelancers get more clients. It was a great course with loads of super helpful content, templates, worksheets, email swipe files and professionally shot videos.

My business partner and I spent 4 days in the studio producing the lessons and about two weeks editing it all together and publishing it on a members website.

We set up a Facebook group for the students (which in 2012 was quite innovative of us) and we set the launch dates in the calendar.

We wrote out and programmed our entire email sequence in Aweber and hit publish. When launch day came around we were super excited and ready for our big payday.

Launch Day

The first email went out to 8500 email subscribers and then… crickets.

We logged in to Aweber to make sure the email actually got sent. It did.

We checked the links in the emails, They worked.

We checked the sales page. It was fine.

We checked the checkout form. Nothing wrong there.

We waited and waited and waited.

Eventually we made a sale! Whoo-hoo! This is it. Off to a slow start but now we’re in the big league baby.

We waited.

We waited some more.

We called each other on Skype and started wondering what was going wrong.

And after 7 long painful days, we’d made 5 sales at $197 each.

One customer logged into the Facebook group.


So what went wrong?

 Well a lot actually, but what I’ve learnt over the years is that the reason that first course was such an epic failure was because we built something we thought our audience wanted.

And we were wrong…

This epic failure damaged my confidence so much it took me over three years to create my next course.

Fast forward to now, and we have a multiple 7-figure a year business and have generated over $10 Million in revenue from online courses. Quite a turn around.

The process we use to create and sell courses nowadays is the complete opposite of what we did back in 2012.

And for the first time, I’m sharing this process with you in our brand new training, the Course Creators Blueprint.

So if you’d like to turn your expertise into a highly lucrative online course without the overwhelm and without making all the mistakes I’ve made, stick with me.

As I said, it’s probably the best time in the history of the world to be creating and selling online courses right now, however with this opportunity comes a lot of competition.

The biggest problem with creating and selling online courses right now is that it’s all guesswork until you launch and try to make sales. In fact it’s almost impossible to know whether or not people will buy it without launching. What people tell you over email and messenger is not an accurate indication that your course is going to be a smash hit. The only metric to measure the success of your course by, is the number of people who are willing to part with their hard earned cash to buy your course. 

Actions speak louder than words.

So what if there was a way to prove that your course is something people want to buy before you spend weeks creating it?

What if there was a way to design your course to suit your students so perfectly that they not only buy your course, but end up becoming raving fans and telling their friends about it?

What if there was a way to actually have your students help you design the course as you’re building it to make sure it answers every question and need your students have?

What if there was a way to construct your course so your completion rate was above 70% instead of the lame 2% that most online courses get these days?

Well there is. It’s the exact process we go through to create and sell online courses and turn them into multiple 6-figure launches over and over again.

And for the first time, we’re opening the kimono and showing you exactly how it’s done.


Course Creators Blueprint

The Course Creators Blueprint is a 12-week implementation bootcamp where you’ll discover – and more importantly – begin to implement the exact process we use to consistently create and launch multiple 7-figure courses.

Here’s exactly what you’re getting:

Access to a private Facebook group where you’ll get to watch over Troy’s shoulder as he walks you through the entire Course Creators Blueprint via short training videos.

Ongoing support and accountability via the private Facebook group to make sure you get your questions answered and you keep moving forward.

Specific training around course development, delivery and sales launches.

All the templates and frameworks you need to implement and get results.

A complete, no holds barred, look behind the curtain of exactly how we consistently create and launch multiple 6-figure courses.

But wait, there’s more - seriously

It’s about more than just creating a stream of passive income from your online course.

You can use your online course as a positioning device to charge premium fees for your done-for-you services (this works really well because having an online course is like writing a book as it instantly positions you as the expert)

You can sell the exact Blueprint you’ll learn in this course as a done-for-you course creation service to your clients – and let’s face it, a lot of clients are pivoting to online courses these days so there is huge demand for this type of service.

You can also use your online course to help you get featured on podcasts, speak at events and build your authority. So as I said, it’s about more than just creating passive income. It’s also about building an audience of fans, positioning you as the authority and elevating your done for you services to a premium price point. I currently charge $30K a year minimum for coaching and $60K for done for you – largely due to the reputation I’ve built through having a suite of courses to my name.

So here’s a fraction of what you’re getting:

Our proven framework for designing a course curriculum that gets results for your students and turns them into raving fans fast (this process starts week #1).

List building strategies and lead magnet templates so you can start building your list of students from day one.

The exact sequence of emails, social media posts and content to publish to make sure your audience are pre-framed to buy before you pitch them your course.

Our complete framework and sequence for running live challenges as a mechanism for launching your course, with all the slide deck templates included as well as a training of the exact software stack we use.

The exact email sequences we use to build buzz for our launches and to actually make sales as well as welcome our students.

How to structure your One Time Offer upsell to maximise your value per customer – and how to do it in a way that provides additional value for those customers who want faster results (seriously, we get emails thanking us for our one time offers).

Lifetime access to the course materials (after the 12 week bootcamp, the recordings will be uploaded into our special members website and you’ll be given login details).

If that isn’t enough to have you dizzy with excitement, then let’s add these incredible bonuses:

Bonus 1

The complete Course Creators Blueprint Trello Board so you can literally follow the bouncing ball – and you can export from Trello into Asana or ClickUp. 

Valued $197
Bonus 2

Complete scripts for turning up and adding massive value to your audience before you ask them to buy anything.

Valued $997
Bonus 3

Complete fill-in-the-blank email templates for pre-launch buzz and launch so you can get your email campaigns done super-fast.

Valued $997
Bonus 4

Cart abandon email sequence so you can stop any leaks you might have in your checkout process.

Valued $197
Bonus 5

Sales page copy framework and video training so you can use a proven methodology without re-inventing the wheel.

Valued $997

Phew! That’s a whole lot of bonuses. In fact $3,385 worth of bonuses.

The best part of this is that it’s specifically designed for people who want to make sales of their online course fast and don’t want to get bogged down in the technical details or get stuck writing copy.

And before you know it you’ll have created a world-class course curriculum that your students absolutely love and you will have added a valuable asset to your business that continues to generate passive income while you snooze.

Here’s What I Want You To Do Now

Click the Yes, I want Instant Access button and you’ll be taken to our secure checkout form where you’ll enter your contact details, choose your payment plan and secure your spot in the Course Creators Blueprint.

Then you’ll receive an email with all the details, an invitation to join our Facebook community and all the key dates, times and links you’ll need.

Now I know you have some questions, so let’s get them out of the way and get you over the line:

This is a really common question and we’ll be going through this in detail in the training, but what i can tell you here is that the biggest mistake people make is including too much in the course and overwhelming their students to the point where they don’t take any action. You should only include what your paying customers absolutely need to start getting results, and we’ll show you exactly how to do that.

The best structure for a course depends on what you’re teaching, however our go-to formula is to break down the journey into 6 – 9 big milestones and then 6 – 9 action steps within each milestone.

The short answer is you should include both. Video is the most engaging form of content and workbooks give your students something so they can start taking action.

My personal choice these days is to use Canva to produce workbooks because it’s super easy and in the cloud so I can collaborate with my team. I’ll teach you how to create great worksheets and workbooks in the course.

There are many channels you can use to promote your course, including Facebook Ads, Email Marketing, Facebook Groups, Webinars, etc and they all work if you have the right message and a strategy to move your student from free content to sale. We’ll teach you our entire strategy in the training.

Ah, this is my favourite thing in the world because I’m lazy and I don’t want to make anything that nobody wants. The simple answer to this question is to ask your audience what they want and then sell it to them. Most people build it first and then try and sell it and that usually fails. See my story above about my first course.

You don’t know and you can’t know unless you launch. In reality, you don’t need to know everything, you just need to know more than your students and more importantly have a great curriculum you can take them through.

Not at all. See the answer above.

The best way to make your course digestible is to teach one very specific thing in each lesson and keep them short – as in under 10 minutes. I’d rather have a course of 60 x 3 minute videos than 3 x 60 minute videos. Same content,, very different experience for the student. My rule is if a video is longer than 10 minutes, we split it.

Everyone gets hung up on the software. One of my private coaching clients is doing over $500K a year and does not have a checkout form. You email your details and they process the payment manually. Of course I’ll probably recommend WordPress but the answer is this: whichever gets you the quickest result with the least amount of hassle. I’ve sold courses before just using a Stripe link.

Because YouTube videos are like an all you can eat buffet – great in theory but can very quickly make you sick. An online course is a concierge service and offers structure, progress and accountability. People love structure and seeing that they’re making progress.

Join now or miss out on the exclusive bonuses

This opportunity is only available for a very limited time.

This will never be offered again at this price point with these bonuses so pull the trigger now and make this commitment to yourself and get all the bonuses as part of our pre-launch promotion.

Additional Bonus

Oh and by the way we’re also throwing in additional training on how to create world-class workbooks and use those workbooks as the sales and marketing engine for your online course.

We’ve touched on this in some of the free content you may have seen but this bonus training goes a lot deeper and reveals how we use our workbooks to generate hundreds of leads lining up to buy our courses.

If you don’t know me, my name is Troy Dean.

Since I started Agency Mavericks back in 2013, I’ve been able to help close to 100 different agencies that I’ve helped coach directly.

Ask the owners of these agencies and they’ll tell you, we practically got it down to an exact science:
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Our Course Creators Blueprint Guarantee

Because we created the Course Creators Blueprint to stretch your vision about what’s possible, both for you and your business.

As your mentors, we’re here to hold you accountable to your goals – not to allow you to throw in the towel the moment you come up against something you can’t figure out or when imposter syndrome kicks in.

We’re bringing everything we’ve got to this program: our insider knowledge, our time and our attention.

Now I’m so convinced that the Course Creators Blueprint is going to be just what you need to launch your first – or next – online course that I’m personally backing it up with a 365 day 100% money back guarantee, so you have nothing to lose.

We have no problem allowing you to walk away from the course as long as you’ve given it your best shot.

Secured by Our 365 Day 100% Satisfaction Guarantee

Join the program, go through the training, and put the system to the test for a full year. If — after giving it your best shot — you aren’t happy with the program after you join, send us an email at [email protected] and we’ll give you a prompt and courteous refund with no questions asked.

Got a question? Your answer may well be in the FAQ below...

Perfect! That means you don’t have years of bad habits we need to undo. If you’re just starting out this is a great opportunity to build a business based on best practices, right from the word go.

The training will be released daily into a private Facebook group. There will be homework to complete and an opportunity to have your questions answered.

You’re in luck. We will walk you through the process of choosing a niche in the program and then help you craft your message so you can attract more of your ideal client.

Good question. We’ve been doing this since 2013 and have trained thousands of students who have achieved all sorts of life-changing results.

Search the web for any bad reviews of WP Elevation. You won’t find any.

We have loads of 5-star reviews on Google and Facebook. Plus, we offer a full 30-day 100% money-back guarantee, so you have nothing to lose.

The simple answer? You don’t. And we don’t either.

The truth is, we have no idea what you do when we’re out of the room, or how good you are at following instructions and executing new ideas.

All we can do is point you to the testimonials on this page so you can see what happened when others followed our strategies and committed fully.

We find that students get the best results when they set aside 2-3 hours a week to focus on implementing what they learn. How you carve out that time is really up to you and how you learn best, but know that it’s entirely possible to get tremendous results from the Client Acquisition Formula, even in just 30 minutes a day!

When it comes down to it, the question of whether the Client Acquisition Formula is worth the investment is really up to you.

Of course, you can find heaps of advice online for free, but in reality, you’re probably already wasting hours searching for answers to simple questions, only to wind up feeling none the wiser.

Alternatively, you can make a one-time investment in the Client Acquisition Formula and receive lifetime access to a course that promises to make building your agency easier and more profitable than ever before.

The bottom line?

When you join us, you’re investing in more than just an online program – you’re investing in yourself and your future.

When you see something that you know you need, it’s easy to think to yourself “I’ll put this off until a “better” time. The only trouble is, no such time exists, and before you know it, you’ve wasted weeks of income generating time, and you’re still frustrated and dissatisfied.

Part of our roles as mentors and educators is to hold you to the same high standards that we hold for myself and encourage you to take decisive actions.

That’s why we’re only offering the Client Acquisition Formula for a short period — to help you quickly decide whether it’s the right option for you, so you don’t waste time procrastinating or avoid making a decision.

And don’t forget, when you enroll you have lifetime access to the course, including all future updates, so you can easily invest now and pick it up when you have time knowing the content will always be relevant and up to date.

Payment can be made with PayPal or any major credit card.

Yes, absolutely. It’s slightly more expensive in total than paying in full upfront, to account for extra admin time and costs.

As soon as you’ve enrolled, you’ll receive an email from us with all the information you need to access the online classroom where the welcome video will be waiting for you.

This email will also provide details of how to join the group. We’re biased, clearly, but we think we’re pretty awesome at creating community, and know our respective groups to be some of the friendliest, most engaged, and supportive groups online!

And with students all over the world, we predict there’ll rarely be a time when someone isn’t online to answer your questions or help celebrate your wins.

Yes you do, as this is how the training is delivered. 

We’re pretty sure that once you step inside the Client Acquisition Formula and get a taste of what it feels like to be a part of such an awesome global community, you won’t want to leave.

That said, if after 365 days of working through the program you’re dissatisfied for any reason, we’ll gladly refund your full investment. Simply email us, and we’ll get you sorted.

In case you're one of those people like me who just scroll to the bottom, here's the deal.

I’m offering you the opportunity of a lifetime to get access to the exact process we use to create and sell highly lucrative online courses for a crazy low price.

I’m also giving you our complete project board to make it a total no-brainer for you.

On top of that I’m giving you email swipe files, templates and sales page copy frameworks to get rid of any excuses you have for not implementing

This is a very limited offer…

So click below to get started.

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