Thanks, I’ve received the book and have made a start on reading it, Gin.

I have just reserved my copy of WP Elevation Masterclass so I can put what I learn from Peter’s book into practice.

Thanks for choosing me as your winner, it’s very much appreciated and I will use the knowledge by putting it to good use.

Martyn Brown

Congratulations Martyn. You’ve won the podcast prize this week! Peter was inpressed by your “point about clients often getting lost in the details about how their website looks rather than focusing on the marketing – and how the website performs. Conversion is king over design.” We’ll be in touch shortly!

Hi Martyn,

Thanks for your thoughtful contribution. It’s interesting how people have different perspectives on what makes a good website isn’t it?

Results are always the first and foremost consideration, but often that’s a harder concept for clients to grasp and implement than focusing on pixels. Making it look good is a once off task. Making it work for their bottom line both now and into the future is a longer term play that needs commitment, time and effort on the client’s part. Plus, integrating it into their business marketing strategy – if such a thing exists!

Of course, if they’re willing to pay for the time and effort to make a pixel perfect website work on what seems like 1.8 million devices and screen sizes out there, then sure, pixel perfect is always up for discussion. Rarely achievable inside most client budgets though!

For me, I happen to fall on the side of making it work and making it look good – I believe in this day and age having a great looking website that also gets results is achievable.

Cheers,
Peter

I have recently taken on a customer who insisted on a
Wordpress website, which was good as that’s all I deal in, but they kept on
about the design, the feel, the perceived quality etc.etc..

I didn’t mind this as I was bound to find a theme that
fitted.

However, they were not happy, they wanted little changes in the
menus, navbar format, colour of buttons, page layout of every page, slider
effect and so on. In the end, we were
getting nowhere as, each time I implemented their requests, they wanted even
more changes.

I asked why they were so critical of every pixel on the site
as they didn’t need to be.

The reply was, that ‘without a good looking and perfect
site, your customer won’t buy from you’.

I explained that it was the MARKETING of the site that
brought in the customers and NOT the look of it.

Yes, layout is important but, if it doesn’t look as good as
you would like it to look, they will still buy if the process, strategies and methology
is in place for customer to simply and easily follow.

So this was the one thing that that I got across to my
customer to convert their way of thinking away from ‘have a good looking
website and that’s all you need’ to, it’s the MARKETING of that same website that
gets you sales.

I hope I win the book, thank you.