Especially when you’re trying to demonstrate to your partner that starting your own business was the right decision, or prove to your former work colleagues that your business won’t be one of the eight-out-of-ten startups that fail within their first year.
Of course, not every month is quite so tight.
Some months, clients come along like buses, you’re juggling multiple projects, and working around the clock to deliver what you promise, on time, and to a standard you can be proud of.
And you are proud –– especially when referrals come you way.
But when those word-of-mouth leads dry up and you realise you’re looking ahead at a month where you have nothing but time on your hands?
That’s an express ticket to the am-I-really-cut-out-for-this-doldrums, via maybe-I’m-not-as-talented-as-I-thought-I-was alley.
Needless to say, not having a robust lead system for generating leads can massively impact your confidence.
Because here’s the thing that not nearly enough people are talking about:
Unless you’ve been living under a rock for the last ten years or so, chances are you’re one of Facebook’s 1.62 billion daily active users (DAUs).
Every year, more and more people around the world join the platform, and according to current stats, DAUs are increasing at a rate of 9% year-on-year. With this number of people concentrated in one place every day, it’s highly unlikely that your ideal clients aren’t hanging out on the platform.
When implemented correctly, Facebook advertising gives you the ability to reach your exact audience, making it the most laser-targeting form of paid media.
Unlike content marketing and SEO, Facebook ads can yield leads and sales within hours of going live.
And you know what this means?
If you aren’t currently advertising on Facebook, there are undoubtedly potential ideal clients you’re yet to meet and money you’re leaving money on the table.
co-founder and CEO of Agency Mavericks, where we inspire digital creatives like you, to build enjoyable, sustainable, and profitable businesses that enable you to live an extraordinary life.
founder of Your Social Voice, where we help companies and celebrities generate more leads, engagement, and sales with social media.
Trying to carve our new careers out online and struggling to drive consistently reliable traffic to our respective websites.
Naturally, we’d looked at other strategies like Google AdWords and SEO, but even in their infancy, there was no getting away from the fact that Facebook ads were –– and still are –– the most targeted form of paid media.
Of course, you already know this, so the real question is:
These days, we both run multi-million dollar businesses that serve thousands for clients all over the world.
Between us, we’ve coached hundreds of clients through both the strategic and technical aspects of running successful paid media campaigns.
And now, for the first time, we’re joining forces to reveal our ridiculously uncomplicated proven process for getting sales and marketing messages in front of your most ideal clients with Facebook ads.
Going step-by-step, we’ll walk you through Kim’s proven method for creating highly effective top-of-funnel, lead gen ad campaigns.
You’ll receive comprehensive video training as well as all the take-and-tweak planning templates you’ll need to set yourself up for Facebook ads success.
Along the way, you’ll learn that running successful Facebook ad campaigns isn’t an unfathomable dark art.
We’ll demystify the entire process and give you everything you need to automate your lead generation so your income needn’t be solely dependent on haphazard referrals, ever again.
If you’ve ever questioned whether you should put a portion of your hard-earned cash towards running Facebook ads, this module will walk you step-by-step why you most definitely should, and help you understand the full extent of what could be possible for you when you do.
We’ll explore the different types of Facebook ads, consider the types of clients you can find on Facebook (and it’s sister site, Instagram), and discuss the offers that convert best from ads. To finish, you’ll commit to a date for launching your first Facebook ads campaign.
In module two, we dive into the core fundamentals of running Facebook ads.
We’ll cover how to set meaningful and realistic campaign objectives, how to set budgets and both campaign and ad set levels, pixeling for standard events and custom conversions, audience targeting, as well as the key principles behind direct response advertising.
The principles you’ll learn here in module two are evergreen, once you understand them, you’ll be empowered with the knowledge to confidently create and publish ads, even if Facebook makes significant cosmetic changes to the Ads Manager.
Time to create your ad assets! But where do you start?
Module three walks you through Kim’s proven NOC method. We’ll begin by narrowing your niche by audiences and location, before moving on to craft your unique offer with an irresistible call to action.
During this module, you’ll learn how to write copy for long-form and short-form ads and how to select scroll-stopping images and videos that your ideal clients won’t be able to resist clicking.
Time to build your campaign!
Module four walks you step-by-step through how to establish your campaign framework, set conversion objectives for lead ad acceptance and pixel installation, create your target audience, build your ad, and test, ahead of go-live.
When they’re going it alone, this is when most people give up. But with us in your corner, you’ll breeze through this stage, promise!
It’s go time! This is where the rubber meets the road, and it’s finally time to make your campaign live.
In this final module, you’ll learn what pre-launch checks you should be making and how to carry them out, common issues that might occur mid-campaign, and how to overcome them, the data points you should be looking at, and how to measure your overall success.
Aside from the five carefully curated modules that will walk you step-by-step through how to create highly effective top-of-funnel, lead gen ad campaigns, one of the most valuable aspects of this course is the chance to become a member of our Facebook Ads Accelerator online community.
This is where you’ll get access to your coaches for advice and feedback, connect with other students, find a buddy and share your ad copy and creative to be constructively critiqued by others.
We hope that the sales funnel you build as you work through this course will be the first of many.
Whether you choose to run ads for your own business or you take the knowledge you gain in this course to start running them for your clients, we already know you’ll want to refer back to the step-by-step videos again and again.
That’s why when you enroll in The Facebook Ads Accelerator you’ll receive lifetime access to the course, including any future updates.
Unless you’re brand new to Agency Mavericks, you’ll know that whenever to offer a skills-based training course, we like to teach you how to productise it and sell it as an additional service.
In this bonus lesson, Kim will walk you step-by-step through how to add to your monthly recurring revenue by offering ads management on retainer.
If you sell one $500/month retainer by implementing what you learn in this lesson, you’ll 12x your investment in The Facebook Ads Accelerator with ease.
We created The Facebook Ads Accelerator to give you access to the insider knowledge and support you need to create and run highly effective top-of-funnel, lead gen ad campaigns, without the need to enroll in other courses or make any other high-ticket investments.
After working through our Facebook Ads Accelerator framework you’ll no longer feel bamboozled by the Facebook Ads Manager.
You’ll no longer feel clueless when talking to other ads consultants because you’ll already know what’s realistically possible, and what good conversions look like.
And you’ll no longer wind up wasting money on boosted posts instead of placing your own.
The standard investment in The Facebook Ads Accelerator is $1997.
But right now, we’re in prelaunch!
The content we teach in The Content Strategy Blueprint isn’t just random advice with a few strategies and how-tos thrown in for good measure.
It’s based on our real-world experience of using these exact strategies to build highly engaged, loyal audiences who are ready to invest every time we put new offers out into the world.
We know that if you apply your learning, show up for the coaching sessions and embrace the support offered in the online community, you will be successful.
That said, if you decide within 30 days of enrolling that you are unsatisfied with The Content Strategy Blueprint for whatever reason, we’ll refund your full investment.
Simply email us your workbook to show your commitment to the course and you’ll receive a full refund.
Because we created The Content Strategy Blueprint to stretch your vision about what’s possible, both for you and your business.
As your mentors, we’re here to hold you accountable to your goals – not to allow you to throw in the towel the moment you come up against something you can’t figure out or when imposter syndrome kicks in.
We’re bringing everything we’ve got to this program: our insider knowledge, our time and our attention.
If you give it everything you’ve got for the next 30 days and still feel like The Content Strategy Blueprint isn’t worth it, no worries.
We have no problem allowing you to walk away from the course as long as you’ve given it your best shot.
Perhaps! It all depends on how happy you’ve been with your results. If your client pipeline is full, you’ve got more leads than you can comfortably handle, and you’re satisfied with your CPL, you probably don’t stand to learn much new. But if you’re brand new to Facebook ads, have tried and failed before, or are conscious that you’re paying through the nose for every lead, the chances are that the strategies and best practices you’ll learn inside The Facebook Ads Accelerator will help.
There is no one-size-fits-all budget for Facebook ads, and what you choose to spend will ultimately depend both on what your business can afford, as well as your campaign goals. That said, I recommend testing with between $10-$20 per day for 3-5 days and using those results as your baseline for redetermining your ad spend.
As Kim likes to say, there’s no such thing as a failed Facebook ad. Whether an ad campaign hits the goals you set at the outset or not, you’ll always succeed in getting in front of more potential ideal clients that may previously never have heard of you. In that sense, you may do better asking a different question: What’s the ROI on fewer people knowing me? Food for thought!
Great question! Like any paid media, Facebook ads are continually evolving, which is why we’ve chosen to base the course on evergreen best practices, as opposed to flash-in-the-pan trends or by providing watch-over-our-shoulders-click-this-then-click-that tutorials. By teaching in this way, we’re confident that you’ll graduate The Facebook Ads Accelerator understanding the whys and wherefores of each step in the process. That means, if Facebook were ever to change the look or layout of the Ads Manager tool, instead of freaking out, you’ll still feel in full control!
Very little! Beyond a functioning computer and decent internet connection, the only additional tech we recommend you get your hands on is a free Google Chrome extension called Facebook Pixel Helper, and Canva for image creation.
Let’s be very clear –– the step-by-step strategy that Kim’s teaching in this course is ridiculously uncomplicated. But that doesn’t mean it can be implemented in two seconds.
To run successful ads you need to be prepared to research, think critically about your audience, and craft captivating messages, and these things take time.
The bottom line? If you’re looking for a get rich quick scheme, this isn’t the course for you!
When it comes down to it, the question of whether The Facebook Ads Accelerator is worth the investment is really up to you.
Of course, there are cheaper ways of driving leads for your business, but in reality, old-school guest posting and SEO will likely take way longer to pay off.
When you make a one-time investment in The Facebook Ads Accelerator, you’ll receive lifetime access to a course that not only gives you a new skill to turn into a new revenue stream, but promises to make filling your client pipeline quicker and easier than ever before.
The bottom line?
When you join us, you’re investing in more than just an online program – you’re investing in yourself and your future.
The simple answer? You don’t. And we don’t either.
The truth is, we have no idea what you do when we’re out of the room, or how good you are at following instructions and executing new ideas.
All we can do is point you to the testimonials on this page so you can see what happened when others followed Kim’s strategies and committed fully.
When you see something that you know you need, it’s easy to think to yourself “I’ll put this off until a “better” time. The only trouble is, no such time exists, and before you know it, you’ve wasted weeks of income generating time, and you’re still frustrated and dissatisfied.
Part of our roles as mentors and educators is to hold you to the same high standards that we hold for myself and encourage you to take decisive actions.
That’s why we’re only offering The Facebook Ads Accelerator for a short period — to help you quickly decide whether it’s the right option for you, so you don’t waste time procrastinating or avoid making a decision.
And don’t forget, when you enroll you have lifetime access to the course, including all future updates, so you can easily invest now and pick it up when you have time knowing the content will always be relevant and up to date.