WPElevation has exceptional interviews, but this one is extremely valuable. This is because of the way Curtis handles the questions, and how he challenges us to think closely about “Why” we do what we do.

My Why is simply freedom of choice. Both for myself and for anyone I work with.

Freedom to spend time with family and friends.

Freedom to cultivate healthy relationships and friendships.

Freedom to help website/business owners make choices that benefits their site/business/service in the long run.

Freedom can be limited by available resources, such as money, etc., but that is not the entire picture.

Money is important as a side effect of value, and of solving big problems.

I think freedom (as I see it), choice, and value are linked. In this interview, Curtis sheds light on how to tie them all together.

Btw, his website and manifesto are a good place to get more understanding of his approach and system:

http://curtismchale.ca/start/

Thanks again, Curtis for coming on the show

My professional why: I’m a big advocate for entrepreneurship. I think it’s so liberating and way less risky than having a job. You learn and grow so much as a person. I want to help people breakthrough their self-limiting beliefs and take control of their destiny. The barrier to entry is so much easier now due to the Internet and the tools at our disposal. I want to help and encourage new entrepreneurs by building the RIGHT WordPress/marketing tools they need to promote their business and help them succeed.

My personal (selfish) why: I’m working on productizing my services so I can be more hands-off and have more free time. Why? I love the outdoors and love kiteboarding and mountain biking. I want more time to stay healthy, play and travel! Second, so I can become a better person, spend more time learning about history, philosophy, economics, self-development, psychology, etc. I want to educate myself to try to uncover the truth on important issues. I enjoy having debates and crucial conversations with friends on politics, world issues and common beliefs.

Definitely – sometimes I almost feel at times like I’m playing defense for the former devs mistakes. At least that’s how I used to feel until I really narrowed my focus on clients. Now I realize that I shouldn’t defend myself in trying to describe how I’m not like that other dev, but how I provide a valuable service and let them decide for their own if I’m a good fit.

I think by practising what you preach will make customers take note. New to the game but I have done a lot of research and I think now is the time to focus on blogging regularly and getting the traffic to build up. Think if you can show clients the stats and that it actually works half the battle will be won. Even if they do not have the time to blog themselves they will see the benefit of getting a copy writer. I have always found with business owners if you can show them the value they will be willing to invest.