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		<title>The Power of Selling Your Sawdust: Turning Existing Assets into Revenue</title>
		<link>https://www.agencymavericks.com/the-power-of-selling-your-sawdust-turning-existing-assets-into-revenue/</link>
					<comments>https://www.agencymavericks.com/the-power-of-selling-your-sawdust-turning-existing-assets-into-revenue/#respond</comments>
		
		<dc:creator><![CDATA[Troy Dean]]></dc:creator>
		<pubDate>Fri, 11 Apr 2025 00:00:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[The Agency Hour]]></category>
		<category><![CDATA[agency growth strategies]]></category>
		<category><![CDATA[Agency Hour Podcast]]></category>
		<category><![CDATA[agency self-marketing]]></category>
		<category><![CDATA[agency-client collaboration]]></category>
		<category><![CDATA[AI impact on creativity]]></category>
		<category><![CDATA[AI in marketing]]></category>
		<category><![CDATA[building agency authority]]></category>
		<category><![CDATA[collaborative brainstorming]]></category>
		<category><![CDATA[creative partnerships]]></category>
		<category><![CDATA[future of marketing]]></category>
		<category><![CDATA[in-house marketing trends]]></category>
		<category><![CDATA[Kasper Seirslev insights]]></category>
		<category><![CDATA[long-term client retention]]></category>
		<category><![CDATA[positioning agencies as partners]]></category>
		<category><![CDATA[quality over quantity content]]></category>
		<category><![CDATA[real-world experiences]]></category>
		<category><![CDATA[ZITE perspective]]></category>
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					<description><![CDATA[In this episode of The Agency Hour, Troy Dean and Simon Kelly dive into how agencies can turn existing content into revenue-generating assets. If you're done creating content that doesn’t convert, this episode shows you how to make it work for your bottom line.]]></description>
		
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		<title>How In-House Marketing Teams Are Evolving with Kasper Seirslev</title>
		<link>https://www.agencymavericks.com/how-in-house-marketing-teams-are-evolving-with-kasper-seirslev/</link>
					<comments>https://www.agencymavericks.com/how-in-house-marketing-teams-are-evolving-with-kasper-seirslev/#respond</comments>
		
		<dc:creator><![CDATA[Johnny Flash]]></dc:creator>
		<pubDate>Thu, 03 Apr 2025 23:00:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[The Agency Hour]]></category>
		<category><![CDATA[agency growth strategies]]></category>
		<category><![CDATA[Agency Hour Podcast]]></category>
		<category><![CDATA[agency self-marketing]]></category>
		<category><![CDATA[agency-client collaboration]]></category>
		<category><![CDATA[AI impact on creativity]]></category>
		<category><![CDATA[AI in marketing]]></category>
		<category><![CDATA[building agency authority]]></category>
		<category><![CDATA[collaborative brainstorming]]></category>
		<category><![CDATA[creative partnerships]]></category>
		<category><![CDATA[future of marketing]]></category>
		<category><![CDATA[in-house marketing trends]]></category>
		<category><![CDATA[Kasper Seirslev insights]]></category>
		<category><![CDATA[long-term client retention]]></category>
		<category><![CDATA[positioning agencies as partners]]></category>
		<category><![CDATA[quality over quantity content]]></category>
		<category><![CDATA[real-world experiences]]></category>
		<category><![CDATA[ZITE perspective]]></category>
		<guid isPermaLink="false">https://www.agencymavericks.com/?p=60627</guid>

					<description><![CDATA[In this episode of The Agency Hour, Johnny Flash sits down with Kasper Sierlev, Chief Creative Officer at ZITE, to unpack how in-house marketing teams are changing the game. From collaboration over competition to the growing need for real-world creativity, this episode offers a fresh take on how agencies can stay indispensable. Based on insights from ZITE’s Marketing Barometer report, it’s a must-listen for any agency navigating the future of creative work.]]></description>
		
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		<title>Borrowed vs. Owned Assets: Why It Matters for Your Agency&#8217;s Long-Term Success</title>
		<link>https://www.agencymavericks.com/borrowed-vs-owned-assets-why-it-matters-for-your-agencys-long-term-success/</link>
					<comments>https://www.agencymavericks.com/borrowed-vs-owned-assets-why-it-matters-for-your-agencys-long-term-success/#respond</comments>
		
		<dc:creator><![CDATA[MaxJeffcote]]></dc:creator>
		<pubDate>Thu, 27 Mar 2025 23:00:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[The Agency Hour]]></category>
		<category><![CDATA[Agency Hour Podcast]]></category>
		<category><![CDATA[agency marketing]]></category>
		<category><![CDATA[Agency Mavericks]]></category>
		<category><![CDATA[Agency profitability]]></category>
		<category><![CDATA[AI and SEO strategy]]></category>
		<category><![CDATA[AI content creation for SEO]]></category>
		<category><![CDATA[AI for content optimization]]></category>
		<category><![CDATA[AI for content repurposing]]></category>
		<category><![CDATA[AI for keyword research]]></category>
		<category><![CDATA[AI for SEO]]></category>
		<category><![CDATA[AI in SEO]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[content as a sales asset]]></category>
		<category><![CDATA[content creation mistakes]]></category>
		<category><![CDATA[content for conversion]]></category>
		<category><![CDATA[content goals]]></category>
		<category><![CDATA[content templates]]></category>
		<category><![CDATA[creative direct mail examples]]></category>
		<category><![CDATA[customer database value]]></category>
		<category><![CDATA[digital agency growth]]></category>
		<category><![CDATA[email list building]]></category>
		<category><![CDATA[Facebook group changes]]></category>
		<category><![CDATA[FAQ videos]]></category>
		<category><![CDATA[handling negative comments]]></category>
		<category><![CDATA[imposter syndrome]]></category>
		<category><![CDATA[leading with value]]></category>
		<category><![CDATA[leveraging content for agency growth]]></category>
		<category><![CDATA[long-form content for authority]]></category>
		<category><![CDATA[Max Jeffcott content insights]]></category>
		<category><![CDATA[minimalist video editing]]></category>
		<category><![CDATA[owned asset marketing]]></category>
		<category><![CDATA[platform-specific content strategy]]></category>
		<category><![CDATA[podcast repurposing]]></category>
		<category><![CDATA[polarizing content]]></category>
		<category><![CDATA[publishing consistency]]></category>
		<category><![CDATA[rented assets vs owned assets]]></category>
		<category><![CDATA[repurposing long-form content]]></category>
		<category><![CDATA[Riverside AI features]]></category>
		<category><![CDATA[Seriously Good Design]]></category>
		<category><![CDATA[short-form content purpose]]></category>
		<category><![CDATA[short-form video strategy]]></category>
		<category><![CDATA[Simon Kelly content strategy]]></category>
		<category><![CDATA[using B-roll]]></category>
		<category><![CDATA[video hooks]]></category>
		<category><![CDATA[video repurposing tips]]></category>
		<category><![CDATA[working with algorithms]]></category>
		<category><![CDATA[YouTube algorithm optimization]]></category>
		<category><![CDATA[YouTube Shorts strategy]]></category>
		<guid isPermaLink="false">https://www.agencymavericks.com/?p=60617</guid>

					<description><![CDATA[Are you creating content that actually builds your business—or just adding to the noise? In this episode of The Agency Hour, Max Jeffcote and Simon Kelly unpack the difference between rented and owned assets and show you how to leverage content for real agency growth. Tune in for a framework that helps you create, repurpose, and distribute content that converts.]]></description>
		
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		<title>CHAT GPT BONANZA: How To Cash In On the AI Gold Rush</title>
		<link>https://www.agencymavericks.com/chat-gpt-bonanza-how-to-cash-in-on-the-ai-gold-rush/</link>
					<comments>https://www.agencymavericks.com/chat-gpt-bonanza-how-to-cash-in-on-the-ai-gold-rush/#respond</comments>
		
		<dc:creator><![CDATA[Troy Dean]]></dc:creator>
		<pubDate>Wed, 08 Mar 2023 04:43:00 +0000</pubDate>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[The Agency Hour]]></category>
		<category><![CDATA[Agency Hour Podcast]]></category>
		<category><![CDATA[agency owners]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[growth strategy]]></category>
		<category><![CDATA[Jules Dan]]></category>
		<category><![CDATA[Mavericks Coach]]></category>
		<category><![CDATA[Small business growth]]></category>
		<category><![CDATA[The Agency Hour Podcast]]></category>
		<category><![CDATA[Troy Dean]]></category>
		<guid isPermaLink="false">https://www.agencymavericks.com/?p=58568</guid>

					<description><![CDATA[ This week, we have a special guest: Jules Dan, our very own List Master and Rain Maker. Jules is a certified list manager (if that's even a thing) and, if he has his way, he'll soon be training chatGPT to take over his job.]]></description>
		
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