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		<title>Borrowed vs. Owned Assets: Why It Matters for Your Agency&#8217;s Long-Term Success</title>
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					<comments>https://www.agencymavericks.com/borrowed-vs-owned-assets-why-it-matters-for-your-agencys-long-term-success/#respond</comments>
		
		<dc:creator><![CDATA[MaxJeffcote]]></dc:creator>
		<pubDate>Thu, 27 Mar 2025 23:00:00 +0000</pubDate>
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		<category><![CDATA[Simon Kelly content strategy]]></category>
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		<category><![CDATA[YouTube algorithm optimization]]></category>
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					<description><![CDATA[Are you creating content that actually builds your business—or just adding to the noise? In this episode of The Agency Hour, Max Jeffcote and Simon Kelly unpack the difference between rented and owned assets and show you how to leverage content for real agency growth. Tune in for a framework that helps you create, repurpose, and distribute content that converts.]]></description>
		
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		<title>Leading vs Lagging: The Indicators that Actually Drive Agency Growth with Simon Kelly</title>
		<link>https://www.agencymavericks.com/leading-vs-lagging-the-indicators-that-actually-drive-agency-growth-with-simon-kelly/</link>
					<comments>https://www.agencymavericks.com/leading-vs-lagging-the-indicators-that-actually-drive-agency-growth-with-simon-kelly/#respond</comments>
		
		<dc:creator><![CDATA[Troy Dean]]></dc:creator>
		<pubDate>Thu, 20 Mar 2025 23:00:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Team]]></category>
		<category><![CDATA[The Agency Hour]]></category>
		<category><![CDATA[Agency profitability]]></category>
		<category><![CDATA[AI and SEO strategy]]></category>
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		<category><![CDATA[being in the zone]]></category>
		<category><![CDATA[case studies for marketing]]></category>
		<category><![CDATA[focusing on activities over results]]></category>
		<category><![CDATA[leading indicators vs lagging indicators]]></category>
		<category><![CDATA[marathon training mindset]]></category>
		<category><![CDATA[mental fortitude for leaders]]></category>
		<category><![CDATA[mindset for agency growth]]></category>
		<category><![CDATA[motivation techniques for teams]]></category>
		<category><![CDATA[not comparing to others' highlights]]></category>
		<category><![CDATA[rewarding leading indicators]]></category>
		<category><![CDATA[Roger Federer mindset]]></category>
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		<category><![CDATA[staying present]]></category>
		<category><![CDATA[surprise rewards]]></category>
		<category><![CDATA[the importance of follow-ups]]></category>
		<category><![CDATA[tracking the right metrics]]></category>
		<category><![CDATA[Troy Dean on agency growth]]></category>
		<category><![CDATA[vision and purpose for agencies]]></category>
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					<description><![CDATA[Troy and Simon reveal how leading and lagging indicators drive agency growth. Tune in for actionable strategies to scale smarter!]]></description>
		
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