Are you a digital marketer looking to improve your skills and help your clients succeed online? Then you don't want to miss this episode of The Agency Hour Podcast featuring Jillian Brandon, CEO of Manifest Website Design and a member of Mavericks Club.
Manifest Website Design specialises in creating high-ranking websites, effective SEO, lead generation, email marketing, and organisation through automations. During the podcast, Jillian shared her insights on identifying opportunities and gaps in the market, how her team has grown, and how her service offering has changed since joining the Mavericks Club.
One of the key takeaways from the podcast is the importance of digital marketers understanding the critical elements that help businesses attract and retain customers online. A well-ranking website, effective SEO, lead generation, email marketing, and organisation through automations are all essential components of a successful digital marketing strategy.
A website that appears on the first page of search engine results has a much higher chance of attracting visitors and converting them into customers. Effective SEO is critical for digital marketers to understand, as search engine algorithms are constantly changing, and staying up-to-date with the latest trends and best practices is key to optimising their clients' websites for search engine visibility.
Digital agencies need to create strategies that attract potential customers and encourage them to engage with the business. Email marketing is a powerful tool for lead generation, allowing businesses to communicate directly with their customers and build long-term relationships.
Finally, organisation through automations can help digital marketers streamline their workflows and improve their overall efficiency. By automating routine tasks, marketers can free up time to focus on more strategic initiatives, such as developing new marketing campaigns or analysing data.
Topics Covered on The Agency Hour Podcast
- Taking 2 months off in Cuba
- Jillian’s business 18 months ago vs now
- How Jillian’s service offering has changed
- Managing growth plans for clients (Clickup)
- How Jillian’s role has changed over the years
- Qualifying a client
- The one piece of advice your younger self may need to hear
- Knowing what to automate using high-level
- Identifying opportunity & gaps in the market
- Using ChatGPT to create strategies
- MavCon in May on the Gold Coast
Jillian's insights are super valuable for digital agencies looking to improve their skills and help their clients succeed online. So, if you're looking to enhance your knowledge and skills in digital marketing, make sure to listen to this episode of The Agency Hour Podcast.
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