Why Top Agencies Sell Strategy Instead of Giving It Away

Episode 157

Summary

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Troy Dean reveals the single biggest mistake that keeps agencies stuck in the feast-or-famine cycle: giving away their most valuable asset for free. Through compelling case studies of agency owners like Simon Kelly who tripled his revenue to $100K/month, Troy demonstrates how implementing a paid strategy model transforms not just income, but client relationships and team satisfaction.

If you're tired of lengthy free consultations that lead nowhere and proposals that disappear into the void, this episode reveals the exact framework that's helping agencies convert 85% of prospects into long-term clients while working fewer hours and commanding premium rates.

What You'll Learn:

Why Free Strategy Is Killing Your Agency – The hidden psychological damage of devaluing your expertise
The Paid Strategy Model Revolution – How to get paid thousands before starting any client work
Real-World Success Stories – How agencies like Simon's went from burnout to $100K+ months
Client Psychology Transformation – Why paying clients show up differently and implement more
Conversion Rate Secrets – How to achieve 85%+ conversion from roadmap to ongoing work
Positioning as a Strategic Authority – Moving from vendor to trusted advisor status
The Complete Implementation Framework – Practical steps to package, price and sell strategy

If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works – for you.

Handy Links:

E2M Solutions – https://www.e2msolutions.com/agency-mavericks
WP Remote – https://wpremote.com

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Troy Dean

I am the Founder of Agency Mavericks. The reason I get out of bed every day is because I love helping people to grow their web design or digital marketing businesses. I do this through coaching, creating courses, speaking, consulting and heading up our awesome community.