Better Goal Setting with Adam Jelic from MiGoals

There is a big difference between casually saying you want to achieve a goal and actually sitting down to develop a goal and action plan for accomplishing it. If you want to make the most of goal setting, make sure the one you’ve chosen is well-defined, realistic and will ultimately motivate you to do better and be better. Oh, and you should write it down, too.

Adam Jelic introduces us to the Goal Digger Planner from MiGoals and how it can be used for more effective and successful goal setting.

Watch the Video

What the Psychology Says About Goal Setting

A study conducted between 1969 and 1980 set out to test the correlation between goal setting and task performance. According to the report summary:

“Results from a review of laboratory and field studies on the effects of goal setting on performance show that in 90% of the studies, specific and challenging goals led to higher performance than easy goals, ‘do your best’ goals or no goals.”

Now, that’s a really important point to make as we talk about this subject of better goal setting–the fact that any old goal won’t do. If you want to achieve something, it has to be a goal that actually inspires momentum and drives you to grow in the process.

A study conducted in 2014 by Dr. Gail Matthews of Dominican University took these findings a step further.

In her study, she wanted to know what exactly it was that led to greater success in goal setting.

Matthews - Goal Achievement

In a direct comparison between goals that were written down and those that were not, she found a significant difference between how much was accomplished.

It wasn’t enough to factor in the writing component, however. She and her team also wanted to know if accountability factored into the equation, which is why they created three other test groups for:

  • Writing down a goal and developing an action plan for it.
  • Writing down a goal, developing an action plan and sending both to a supportive friend or colleague.
  • Writing down a goal, developing an action plan, sending both to a supportive friend or colleague and providing a weekly progress report, too.

Matthews - Goal Groups

As you can see, each of these groups adds one more layer of accountability to the mix. Based on the findings, it’s not surprising at all that the two latter groups (4 and 5) that included sharing goals with a friend proved to be the most effective in terms of getting stuff done.

Now, let’s tie this research into what Adam Jelic is talking about today.

Better Goal Setting with the Goal Digger Planner

As Adam explains in the video above, it’s important to follow a certain structure if you want to work towards achieving your goals. Thanks to his MiGoals Goal Digger Planner, he’s enabling goal setters to do just that and in the most effective way possible.

MiGoals Planner

This is the structure he suggests following in your goal setting:

Name Your Goal

Naming your goal should be easy, but Adam suggests putting a bit more thought into even your most basic goals. When naming your goal, be specific, be positive and let it get you excited about the journey you’re about to embark on.

Choose a Type of Goal

Which areas of your life are in need of improvement? Do you want to improve your business relationships? Is your health in need of a reboot? What about personal travel goals?

Choose a type of goal you want to work towards and sketch out some details, so it’s easier to take action on it.

Define the What and Why

The question of “What?” goes hand-in-hand with choosing the type of goal. The more detail you can get into about what it is you want to accomplish and how you plan on getting there, the better chance you have in succeeding.

The question of “Why?”, on the other hand, should get you thinking more deeply about what purpose it will serve and what’s motivating you in the first place.

If your goal were to get 20 new clients by the end of the year, ask yourself why that is. Does the actual quantity matter? Will a focus on quantity over quality drive better results and enable you to hit revenue goals that you’re actually looking to achieve? Try to understand what it is that’s really driving this.

Set a Deadline

You should never stop growing, but that doesn’t mean that goals can go on without an end date. Choose a reasonable timeline for your goal, so you have that sense of urgency to keep you moving along.

Develop an Action Plan

In Adam’s Goal Digger Planner, there are two parts of the “How?” that he urges users to include in their own process:

  • Things to do – which are smaller tasks that keep you moving in the right direction
  • Key milestones – which make larger goals seem less daunting as you slowly chip away at them

Dangle a Reward in Front of Yourself

What’s the fun in working hard if you’re not going to reward yourself? Before you ever step foot on this journey, define what the carrot on the stick will be.

Report the Outcome

As Adam explained, many people won’t fully accomplish their goals. And, you know what? That’s okay. What matters is that you gained something along the journey.

So, when you get to that deadline and you’ve put all that work behind you, take time to reflect. Write down the outcomes and celebrate your achievements. Even if you didn’t hit the goal this time, you made progress. What matters most is that you grow from these experiences.

The Accountability Piece

You’re setting goals for yourself because you want to feel happier and more confident and in control of your growth, both personally and professionally. But sometimes it’s easier to do that when you have someone to support you along the way.

Dr. Matthews was right: accountability plays a huge part in goal setting and achievement.

That’s why an accountability partner is something Agency Mavericks has included in the Blueprint Program as well as something Adam has included in his Goal Digger Planner.

As you begin your goal-setting work, be sure to keep that in mind. You may be the one to put in all the work, but you don’t have to do it alone.

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Simon Kelly

Simon Kelly

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