Julia Taylor, CEO and founder of GeekPack is here talking about her journey as a website coder, the growth of Geek Pack and a 7-month experiment on Tik Tok to see if this new digital platform can provide businesses with the leads they need.
Julia understands that with the growth of digital marketing, more and more businesses are finding ways to advertise their products and services online. In order to stay ahead of the competition, it is important for businesses to experiment with different advertising platforms to see which ones work best for them. Tik Tok is a platform that many businesses are experimenting with, and the results have been excellent. Over the past 7 months, this platform has generated over 9000 leads for her business. If you're wondering whether or not Tik Tok could be a good fit for your business, keep reading to learn more about this platform and how it works.
Topics Covered on the Agency Hour/Podcast
- Who is Julia Taylor?
- Her journey starting up Geek Pack.
- What is Geek Pack and what do they do?
- Website coding can give you financial interdependence and confidence.
- Individual personality vs team
- Stepping out of your comfort zone
- Creating a new face of the brand
- Tik Tok – go in heavy and hard at first, to gain followers
- Authentic, genuine and raw vs condescending and scripted
- Importance of ROI on my time
- The Importance of processes and nurture sequences.
- Tracking leads, growing email lists, free handouts, big launches.
- Constant engagement.
- Linktree
- Katra
- How she got 9300 leads in the past 7 months
- Tik Tok Ads
- Cheap leads on tik tok versus Facebook
- Live coding challenges
Geek Pack is an online retailer that specializes in website coding and development. Julia Taylor, the founder of Geek Pack, started the company because she wanted to empower women to change their lives for the better through the power of code, community & confidence. Her team is passionate about teaching valuable technological & business-building skills, providing a supportive and encouraging community, and deliver the confidence to believe that ANY dream is possible to achieve.
If you want to achieve similar results, it’s important that you are prepared to put in the work. That means stepping out of your comfort zone, creating a new face for your brand, and going in heavy and hard at first to gain followers. It also means being authentic, genuine, and raw instead of condescending and scripted. And finally, it means making sure that you are tracking leads and growing your email lists so you can continue to nurture those relationships long after your initial launch.
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