As your agency grows, it becomes difficult to keep everyone moving in the same direction. When the agency reaches a certain size, such as 25 or 30 people, it becomes chaotic, and over a hundred, it's even worse.
It's easy for things to become disorganised and for people to start working in silos. Having regular check-ins, clear project management tools, and a culture of collaboration can help mitigate those issues. It's also important to have the right leadership in place to guide the team and keep everyone aligned with the agency's goals and values.
When it comes to managing larger clients with multiple stakeholders, it's important to have clear communication and expectations set from the outset. It's important to have a dedicated project manager who can act as a liaison between the agency and the client and keep everyone on the same page. It's also important to have a clear scope of work and timeline in place, as well as a process for managing changes and revisions. Ultimately, it's about building a strong relationship with the client and demonstrating your value through delivering high-quality work.
Often, companies have specialised teams that are focused on specific areas and may not have the bandwidth or expertise to take on additional projects outside of their core focus. That's where agencies can come in and provide specialised services and expertise to help companies achieve their goals. By understanding the specific needs and pain points of a company, agencies can position themselves as valuable partners that can provide support and solutions for particular projects or initiatives.
Whether you are working with an entire department or just an individual team member, making your client look good is really the key to unlocking more opportunities and building a long-lasting relationship with them. And it's not just about delivering a great end product, it's about the entire experience of working with your agency, from communication to meeting deadlines to managing expectations. It's about being proactive, anticipating their needs, and making sure that they have everything they need to report to their superiors.
Topics Covered on The Agency Hour Podcast
- WordPress.org vs WordPress.com
- How to get started with hosting
- The importance of secure plug-ins
- The business model of an agency, Post Covid
- Where AI is and isn’t decent right now (ChatGPT.com)
- What happens as your agency grows
- How to manage different departments that want different outcomes
- The vision for automattic.com
Troy Dean hosts The Agency Hour Podcast, where he interviews Mike Bal from Automattic. Mike has experience in various fields, including social media marketing, web development, the platform builds, technical SEO/analytics, and project management. In this episode, they discuss the business model of an agency post-COVID, managing a larger team, embracing rapid changes with AI, and the value of personal experience.
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