You can’t make it rain in a silo. Freelancers, employees, and team members who work in silos are less likely to communicate and collaborate with their coworkers. This can lead to duplication of effort and missed synergistic opportunities. People can share ideas and expertise when they open up and collaborate, which can lead to more creative and innovative solutions. Building a collaborative community is important because it gives people a sense of belonging, connection, and collaboration.
Creating meaningful connections with your audience is also critical for a variety of reasons. First and foremost, it helps to create a loyal following of customers or clients who are invested in your brand or business. These devoted fans are more likely to buy your products or services, refer others to your company, and become brand advocates.
Creating a community also allows you to collect valuable feedback and insights from your audience. This feedback can help you improve your products or services, improve your customer experience, and better understand your target audience's needs.
Furthermore, a strong community can aid in the establishment of your brand as an authority in your industry. By adding value and engaging with your audience, you can position yourself as a thought leader and expert in your field.
This week on The Agency Hour Podcast, our special guest is none other than James Murgatroyd, Community Manager and Chief Jester of the Agency Mavericks community. James is the Chief Everything Officer at Holler Digital, a web and marketing agency in Edmonton, Alberta Canada, and he's been building websites and digital strategies since the late 90s.
Topics Covered on The Agency Hour Podcast
- Who is James and what is he doing here?
- How did James’s new role as ‘Chief Jester’ come about?
- How to manage slack
- Working in a Silo
- Leveling up your equipment
- The real value of conversations
- The future of AI
- Why most agencies don't have a decent sales process
- The biggest challenge of hiring your first team member
Whether you're a business owner, marketer, or simply interested in the world of community building and engagement, this Podcast episode is a must-listen.
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