The SCOOTER Strategy: Mastering SEO with Simon Mauger

We’re back with another episode of The Agency Hour Podcast and today we’re joined by Mavericks Club member Simon Mauger, CEO of Practiceedge. Simon brings his unique experience into the world of SEO, specifically tailored for healthcare and medical professionals.

Simon introduces us to the SCOOTER acronym, a comprehensive framework his team uses to achieve remarkable results for their clients. It’s not just a strategy; it’s a holistic approach to digital marketing that has proven effective time and again.

Show Notes

Meet Simon Mauger: 

Discover the journey of Simon Mauger, from his career inception to becoming the CEO of Practice Edge.


Unravel the reasons behind developing the SCOOTER framework and how it revolutionises client results.

Challenges for Growing Agencies: 

Explore the common obstacles faced by agencies during growth phases.

The Four Pillars of SEO: 

Delve into the key elements that make up effective SEO strategies.

SCOOTER Unpacked: 

Each letter in SCOOTER stands for a vital component in SEO – Strategy, Content, On-Page, Off-Page, Technical, Excellence, and Results.

Crafting Effective Strategy: 

Understand the nuances of developing a strategy that aligns with client goals and market demands.

Content Creation Mastery: 

Learn how to create content that resonates with the target audience and boosts SEO efforts.

On-Page SEO Decoded: 

Get insights into optimizing web pages for better search engine visibility and user experience.

Off-Page SEO Tactics: 

Discover the role of off-page SEO and how it contributes to a comprehensive digital marketing plan.

Measuring and Reporting Results: 

Find out how Simon’s team quantifies success in their campaigns.

Defining Excellence: 

Dive into what ‘Excellence' means in the SCOOTER framework and how it’s achieved and measured.

Simon's SCOOTER framework is more than just an SEO strategy; it's a roadmap to success for Digital Marketers. 

Simon's approach to SEO and digital marketing is both innovative and effective, providing a valuable learning experience for all our listeners. Remember to subscribe for more episodes where we dive deep into the minds of industry experts.

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