Summary
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Troy Dean sits down with Simon Mauger, CEO of Practice Edge, for his third appearance on the podcast. As one of the most successful agencies in the Mavericks Club, Simon shares his journey from chiropractor to digital agency owner and the valuable lessons he's learned over his 15+ years in business.
They dive deep into the timeless fundamentals of agency success, explore how AI is reshaping the industry landscape, and unpack the critical mindset shifts needed to build a profitable, sustainable agency. Whether you're just starting out or running a 7-figure operation, this conversation delivers actionable insights on team management, capacity planning, and maintaining excellence in your service delivery.
What You'll Learn:
- Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue
- Why Retainers Aren't the Best Solution – Stop trading time for money and sell outcomes instead
- How to Package & Price Recurring Revenue Services – Three proven models that work for any agency
- The No-Brainer Pitch for Recurring Clients – A simple way to make your offer an easy yes
- How to Transition Existing Clients Into Recurring Plans – Turn past clients into long-term revenue
- The Secret to Selling Without Resistance – A risk-reversal strategy that eliminates hesitation
- How to Scale Without Overworking – Automate, delegate, and systemize for profitable growth
If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works – for you.
Handy Links:
- Practice Edge – https://www.practiceedge.com.au
- E2M Solutions – https://www.e2msolutions.com/agency-mavericks
- WP Remote – https://wpremote.com
Watch Now:
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