Number twenty-two: Reiterate Success
Good day, I'm Troy Haines from Video User Manuals and Agency Mavericks. And this is the 101 Ways to Elevate Yourself and Demand Higher Fees, a Practical Guide for WordPress Consultants to Start Attracting Better Quality Clients, Work on Better, More Interesting Projects, and Get Paid Better Fees. Now, let's go elevate.
Number 22, reiterate Success. So hopefully you are sending your client a summary of the meeting that you had with him on email, and it's absolutely crucial in this email that you reiterate to them what they told you are their success factors.
So in that initial client meeting, you should have asked your client what does success look like?
If in 12 months time we're celebrating a successful online strategy and website strategy, what does that look like? Does it mean, what does it mean in terms of sales? What does it mean in terms of email, database, or newsletters? Or what does it mean in terms of how many staff you've got? How many products you're selling? Maybe a new division that you've opened up. What are your success factors? How are you going to measure this project and call it a success?
And it's really important to reiterate those success factors to the client in that initial email summary that you send them of the meeting. It shows that you're paying attention. But more importantly, it shows that you are committed to getting the client a return on investment.
If you can continue to highlight to them what success looks like and what the goals are that you're working towards, it becomes more difficult for them to negotiate on price because you are illuminating the value that you're going to bring to this project by stating what it is we're aiming for and how we're going to get there and what success looks like.
And it's really difficult to ask for a discount on a success strategy.
So we're no longer talking about technology. We're no longer talking about plug-ins. We're talking about real business solutions and we're talking about success strategies.
So reiterate the success factors to your client in that email summary that you send them and it will really help elevate you as a premium consultant.
In the next video, I'm going to talk about why we shouldn't write functional spec documents.
Until then, go elevate.
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