Number thirty-eight: Case Studies
Good day. I'm Troy Dean from Video User Manuals and Agency Mavericks. And this is the 101 Ways to Elevate Yourself and Demand Higher Fees, a practical guide for WordPress consultants to start attracting better quality clients, work on better, more interesting projects, and get paid better fees. Now let's go elevate.
Number 38, case studies. In my experience, the reason that web consultants don't have good case studies is because we don't really know how to put them together. There's not template or blueprint or format for putting together a good case study. And so therefore, it takes a lot of time. Well that problem has just been solved. This free e-book from Jonathan Krantz, which I'll put a link to under this video, is called “Making Your Case,” and it's “everything you and your colleagues need to write compelling, lead- generating case studies.”
Case studies are like social proof on steriods. Case studies, simple stated, prove how you can solve real business problems for your clients. And it's fantastic positioning to email your client a link to a recent case study and show them how you have helped previous clients overcome real business problems with your creative thinking and your problem solving skills.
So I'll put a link to this free e-book underneath this video. Make sure you visit Jonathan Krantz and download your free copy of “Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead- Generating Case Studies.” In the next video I'm going to talk about why the window of opportunity is closing. Until then, go elevate.
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