Number fifty-one: Premium Hosting
Good day, I'm Troy Dean from Video User Manuals and Agency Mavericks and this is the 101 Ways to Elevate Yourself and Demand Higher Fees: a practical guide for WordPress consultants to start attracting better quality clients, work on better, more interesting projects, and get paid better fees. Now, let's go elevate.
Number 51: Premium hosting. Here's two reasons why you should recommend premium hosting. The first reason is just about everyone else is recommending cheap hosting. So, it instantly elevates you above the pack by not recommending cheap hosting. Cheap hosting has its benefits, primarily it's cheap, but it definitely has its downfalls and its pitfalls.
So, by recommending premium hosting, you instantly show your client that you care about their business, that you care about them being able to operate continuously online and not have any downtime. And I say to my clients straight up, “I wouldn't recommend anyone except WP Engine.” Now, it doesn't have to be WP Engine. It could be Pagely, it could be ZippyKid.
It could be anyone. I just happen to have had a great experience with WP Engine, so that's who I recommend. And I say to my clients, “They are more expensive than the usual host.” You know, at this point, when I'm making this video, I think they're about 30 dollars a month for one website. That's still not very expensive at all, but yes, it is more expensive than cheaper shared hosting options that are available.
Now, that does two things. It first of all, elevates me as someone who cares about their business. And I say to them, “I wouldn't recommend anyone else because I know that if you go with these guys, your website will be up. It will be available for people to use, and if you start getting a lot of traction and a lot of traffic, the service will scale and you won't have any issues.”
The second reason I recommend premium hosting is because I know once that client's up and about, they'll have no problems. They won't be able to come to me in three months time and say, “Our website just got really popular and I crashed because we're on this really bad host that you recommended.” So for me, I'm buying myself peace of mind here. I'm giving my client a great, premium service and it shows that I care about their business.
But really, it's a little bit selfish too because I'm just saying, “Hey I want to sleep easy at night knowing that my client's websites are in good hands.” So whoever you recommend, do your research, find a company that does a good job. As I say, if you don't know who to start using, I recommend WP Engine just because my experience with them has been absolutely fantastic. And yes, I was skeptical about premium hosting before I started using WP Engine and within a couple of days, it all made sense and I wish I'd done it a lot earlier.
So, recommend premium hosting. In the next video, I'll share with you a little trick to make sure that whatever hosting environment you are using is ready for your client's website. Until then, go elevate.
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