Number Eighty-three Send your client the Beginners Guide to Social from Mashable.
Good day, I'm Troy Dean from Video User Manuals, and Agency Mavericks, and this is the 101 Ways to Elevate Yourself And Demand Higher Fees. A practical guide for WordPress consultants to start attracting better quality clients, work on better more interesting projects, and get paid better fees. Now, let's go elevate.
Number 83: Send your client the Beginners Guide to Social from Mashable. So in a very similar vein to sending your client the SEO Moz Beginners Guide to SEO, I like to send my clients the Beginners Guide to Social from Mashable.
Why? Well, because one of the conversations I have with my clients over, and over again once we have launched a website is, “Well, how do we now use social media to get people to our website?” We know we can use Facebook and Twitter, and YouTube, and LinkedIn, and Pinterest, and all these other sites to get traffic to our website. How does that work?”
Before I have a conversation with my client about that, I send them the Beginners Guide To Social and say, “Look, just fuel up on social media. Get a bit of a basic understanding what it's about. Read this bit of bedtime reading at night, or read it on the weekend, and we'll talk next week once you've got a bit more of an idea of what's possible, and exactly what it is you're trying to achieve.”
It's very frustrating selling consulting services to clients who don't know anything about what it is you're talking about. Whether it's SEO, or social, or email marketing, because you have to go through this education process. You should be getting paid for that education process.
Now, most clients aren't going to pay you for that education process unless you're running kind of structured workshops, which is always a good idea. But what I like to do is just send clients these resources, and say, “Hey, just learn a little bit about social, and then come talk to me when you know exactly what it is you're trying to achieve, and we can have a much more informed valuable conversation. I can tell you what it is that we offer.”
So, send your client The Beginners Guide to Social from Mashable. In the next video, you're going to discover the wonders of Grovo. Until then go elevate.
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