Number Eighty-five Implement your Idea
Good day. I'm Troy Dean from Video User Manuals and Agency Mavericks and this is the 101 Ways to Elevate Yourself and Demand Higher Fees: A practical guide for WordPress consultants to start attracting better quality clients, work on better, more interesting projects, and get paid better fees. Now, let's go elevate.
Number 85: Here's an idea that no one will implement. Why? Because it takes a little bit of work. I love these ideas because those that do implement ideas like this completely elevate themselves and pole vault above the pack. This idea is to give a Google analytics multi-channel video for your clients smart phone.
What does that mean? Well, the multi-channel funnels in Google Analytics are a great way of learning all the different sources of traffic that feed different conversions on your website. And it's something that's not very well understood by clients, but it's a very powerful report in Google Analytics. So within about 25 minutes you could fuel up on Google Analytics multi-channel funnels. You could make a short video tutorial explaining at a high level what it means to your client and how they can use it to improve the performance on their website.
I would then upload that video to Vimeo and make it a mobile friendly video in Vimeo. Which Vimeo actually allows you to do it, allows you to make mobile versions of your video. And then send your client a link to your Vimeo video explaining how to use Google Analytics multi-channel funnel. And make it a generic video so you can use it for every client.
Send a link to your client to your video and say, “Hey, I made this video that you can watch on your smartphone or you can watch it on your iPad. Check it out. It'll explain how to use this cool little report in Google Analytics that will help you get better performance out of your website.”
This would take no more than 25 minutes, half an hour to produce this and send it to your client. You only have to make it once and then you can send it to your client that you're working with. And it will totally elevate you above the pack because no one's doing this because it sounds a little bit like work. So a little idea here. Give a Google Analytics multi channel funnel video tutorial optimized for their smart phone or their tablet. And use Vimeo to serve it up and send it to them. All part of the education process.
In the next video, I'll show you how you can send your client absolutely beautiful looking Google Analytics reports. Until then, go elevate.
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