Number Ninety-two Introduce Hubspot
G'day. I'm Troy Dean, from Video User Manuals and Agency Mavericks. This is ‘The 101 Ways to Elevate Yourself and Demand Higher Fees: A Practical Guide for WordPress Consultants to Start Attracting Better-Quality Clients, Work on Better, More Interesting Projects, and Get Paid Better Fees'. Let's go elevate.
Number 2: Introduce your clients to HubSpot. If you don't know, HubSpot make extraordinary inbound marketing software. It includes social media management, blogging software, email marketing; it really is an all-in-one inbound marketing solution. I'm not suggesting that you encourage your clients to use the HubSpot software, although that's probably a good idea, as well; it does integrate with WordPress pretty well. What I am encouraging you to do is to introduce your clients to HubSpot's free e- books that they give away and all of the free content they give away about inbound marketing. HubSpot's e-books and free resources on inbound marketing would have to be probably the best in the world. Their content is extremely well-produced, it's extremely high-quality. I've learned so much about inbound marketing by reading HubSpot's e-books and engaging with their free content that they give away.
What I'd like to do is introduce that content to marketing clients and say, “If you want to learn about LinkedIn, here's a fabulous e-book.” Send them the link, get them to sign up and download their own copy of the ‘LinkedIn for Business' e-book, or whatever it is, from HubSpot. Introduce them to though-leading, high-quality, awesomely-produced content like HubSpot. It helps keep you top-of-mind with your client and it shows them again that you are interested in their business and their success enough to send them this high-quality content and these high-quality resources, and help them on their journey. Number 92 is introduce your client to HubSpot.
In the next video, we're still asking questions. Until then, go elevate. Make sure your subscribe to the ‘101 Ways' podcast, in the iTunes store. Just search for ‘101 Ways to Elevate', or visit us at WP101Ways.com and download the free ‘101Ways' e-book.