Why We Ditched Our Custom WordPress Theme for Elementor

Raise your hand if you noticed that we ditched our custom WordPress theme. Anyone? In all honesty, it was a pretty smooth move going from a custom theme to Elementor, so you may not have noticed much of a difference at all.

That said, the team here at WP Elevation certainly noticed the change.

In the following post, I want to give you some background on what happened and, more importantly, why it needed to happen. Whether you’re thinking about making a similar transition, or you simply want to more effectively pitch websites, maintenance care plans, and other services affected by the choice to use a custom design to clients, we’re hoping our story helps.

The Problem with a Custom WordPress Theme

As WP Elevation grows, and our team becomes busier with each passing month, we found the task of updating and maintaining our custom website to be tedious, time-consuming, and cost-ineffective. Just as we teach Elevators how to scale their businesses, we have goals to do the same internally. But the custom WordPress theme was standing in our way.

Specifically, this was the problem we ran into:

Day 1: Our Marketing Team Comes up with an Idea

Our marketing team comes up with brilliant concepts all the time. When we had the custom WordPress theme, however, they had to run each of those new ideas for the site by the design company we used.

Day 30: Designers Creates Something from the Concept

We believe in doing tasks that are within our wheelhouse, so we hired a design company to handle the custom design work for our site. However, because the design house didn’t work for us full-time, it generally took about two weeks just to get a bare bones concept back after the idea was pitched.

After an additional two more weeks of getting stuck in the feedback and implementation loop, we’d finally have a finalised custom design concept.

Day 45: Developers Implement the Change

Upon approval of the design, it was then passed along to our in-house development team. Although we had full control over updating the custom-made website, the problem was when we could do it.

This lengthy and unpredictable cycle of getting marketing ideas to the developers’ desks was throwing off everyone’s workflows. Since our developers already had full plates, it could realistically take a couple weeks for them to find room in their schedule to implement.

As producing higher quality content for the website became more expensive…

“We needed a way to get from concept to implementation much more quickly than six weeks.”

We’re not the only ones with this similar train of thought. WP Engine recently announced a move of their website over to Beaver Builder. The reason for the move? It was so their marketing department could get pages up more quickly since they wouldn’t have to go through the development team.

As you can imagine, this friction within web design and content management workflows can easily become quite frustrating, especially for websites that produce high volumes of content. While a custom WordPress theme had served us well for some time, it just wasn’t scalable. We knew that something needed to be done to fix it, and that’s when Elementor entered the picture.

WP Elevation Moves to Elementor

The tools we put in place for our business (and that includes our website) should never hamper progress.

That’s why, when we began to brainstorm ways to streamline the process from marketing concept to design to implementation, Elementor was one of the first solutions we considered.

Elementor Plugin
Elementor was an easy choice for WP Elevation
It was a tool we were already familiar with and quite fond of. If you haven’t noticed, we use it quite often in our WP Elevation tutorials. Here is a recent one where Simon discusses how to use Elementor to build pricing pages for WordPress Care Plans:
You can find a whole slew of them on the WP Elevation YouTube channel as well. Elementor isn’t just a fantastic solution for building landing pages or lead-generating elements like pop-ups. As the WP Elevation website now clearly demonstrates, you can use it to build entire websites–be they for yourself or for your clients. Let’s stop gushing for a moment. Yes, Elementor is a great way to design a website. But let’s talk about why this was such a big move for WP Elevation.

Why Was Elementor Such a Game Changer?

Upon making the decision to leave the custom WordPress theme behind, we knew we had to do much more than switch to Elementor. To really strengthen our workflow, we developed brand guidelines. This way, we could significantly decrease the turnaround time on any and all changes we wanted to make or new content we needed to add to the site.

Now, we are able to produce content like the Our Values page in no time at all.

WP Elevation values page

While we still seek out input from our design company partner, it’s not as time-consuming of an endeavour. And development? Well, let’s just say that our developers no longer struggle to find time to implement new marketing concepts into the website.

In sum, the site is being driven by the marketing team now, which has helped us enact important initiatives more quickly for our business.

Even More Reasons to Use Elementor

There’s nothing wrong with designing a website with a custom theme, especially if your site is new and isn’t producing high volumes of content that require extensive design and development work. However, at some point you will want to scale business, which means looking at ways to cut down on the excess. For us, the custom theme was excessive.

If you’re reading this and now wondering if Elementor (or your preferred page builder of choice) would suit your site or your clients’ sites better, then check out these benefits:

Low Cost

Elementor is a much more affordable solution than a custom WordPress theme; maybe not upfront, but over the long run it surely is.

Faster Time to Implement

It greatly shortens the time it takes your concepts to become a reality on the live site. While you still have the checks-and-balances between marketing/design/development, there aren’t any major holdups created by the difficulty of updating a custom theme.


Frontend drag-and-drop builders have a very small learning curve.

Elementor's Drag and Drop Feature

They are also a more universally user-friendly design solution than a custom theme, which is great if you want to empower clients to maintain their content in the future.


You'll have 100% control over your design with Elementor. And you’re not stuck with the designs a developer has chosen for you, as is the case with a pre-made WordPress theme. You can still build sites the way you want to.

Powerful Integrations and Upgrades

Due to the fact that Elementor is such a popular page builder solution, developers have created a number of plugins to hook into the platform.

elementor plugins

Elementor is already a powerful tool for designing websites, but these plugins take it to new heights.

there are many elementor plugins to choose from

Greater Efficiency

In general, Elementor is a great idea if you want to more efficiently build websites. That said, with Elementor’s templating features, you can streamline workflows even further.

elementor's efficient templates
You can also create templates for your processes and design elements which leads to greater consistency in your work.

Inherently Responsive

When you custom-design a website, you’re responsible for everything, including ensuring that your design is fully responsive. With Elementor’s grid-style of development, responsive designs are no longer something to stress over.

Elementor's Responsive Designs

Though, if you do still feel nervous, you can switch on the Elementor device module to test your design on any device as you work.

Developer Updates

One of the issues we ran into with having a custom theme is that we were responsible for making sure it still worked as WordPress updated the core and developers updated the plugins we used. Now that we use Elementor, though, we don’t have to worry about that as updates are automatically pushed to WordPress (which we, of course, first test on Local by Flywheel before implementing!)

High Quality UX

Aside from the amount of control we have over what can be changed in an Elementor theme, there isn’t much difference between what our visitors experience on the frontend of the site now and what they did with the custom theme.

Great for Scalability

The ability to scale is something everyone wants for their business. However, when progress towards that goal is hampered by something as seemingly insignificant as your WordPress theme, it seems kind of odd not to do anything about it. Especially with such a well-known tool like Elementor that produces amazing results, but with much less effort or time invested in it.

At the end of the day, Elementor might not be something we used to alter the frontend user experience significantly, but the steps we took to move WP Elevation away from a custom WordPress theme have ultimately helped us serve our community better.

Making the Argument for Elementor with Clients


Explain to your clients the benefits of using Elementor and demonstrate how similar the results are between the custom and themed options and their choice will be an easy one.

There’s absolutely nothing wrong with using a premium WordPress theme or page builder like Elementor as the basis for your site and for those of your clients. We’re all still using the most powerful content management solution on the planet. It doesn’t matter what sort of design base you lay down for your brand so long as it fulfils its mission. Will your clients take you any less seriously if you design your site or theirs with Elementor? No, not if you explain the benefits of using Elementor and demonstrate how similar the results are between the custom and themed options. Plus, you want to build websites that are future-proof. Think about it like this:
  • If your clients aren’t capable of creating content.
  • If you’re not able to efficiently maintain your WordPress care website.
  • If it takes weeks to implement a simple change that needed to happen yesterday.
  • If a decision to rebrand with a new custom design results in huge costs for the client.
Then, why stick with something that makes everyone’s lives more difficult?
Build quick and efficient websites with elementor

It might seem like a smart investment to have a design that’s wholly unique and gives you the power to add functionalities that don’t otherwise exist in a WordPress theme. But that’s the beauty of Elementor. You’re not relegated to a theme’s settings and constraints. You can still build custom designs and functionality, and turn them into templated content for future use.

Another argument one might make is this: are we compromising the quality of work in exchange for ease of use and scalability? While that might be true of some page builders and themes that limit what you do, we don’t believe that to be true of Elementor. The WP Elevation website isn’t a far cry from the custom-built one we had before.

We have big goals for WP Elevation and we want to ensure we’ve laid the groundwork to do that as quickly, efficiently, and correctly as possible. With a website built with Elementor, we can now check that off our list.

Wrap Up

As you work on building and scaling your own WordPress businesses, it’s important to use tools that support your goals, not get in the way of progress. And that’s ultimately what this whole change was about: supporting WP Elevation’s growth. As an organisation that produces a high volume of content for our readers–not to mention everything we create in the background for the Blueprint program–our marketing department just couldn’t afford to lose time and momentum because of our choice of theme. If you find yourself in a similar situation, whether it’s because of something you’ve implemented on your site or a process ingrained in your workflow, don’t be afraid to seek out a better solution. Your ability to grow your WordPress business is essential to success, and you can’t do that if you’re bogged down by inefficient processes.
Picture of Troy Dean

Troy Dean

I am the Founder of Agency Mavericks. The reason I get out of bed every day is because I love helping people to grow their web design or digital marketing businesses. I do this through coaching, creating courses, speaking, consulting and heading up our awesome community.
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