Conrad Egusa

conrad-egusa-pc-1

with Conrad Egusa

Publicize

Ever wondered how to get free publicity for your business? Well in this episode Conrad Egusa from Publicise deconstructs the entire PR model and shows you exactly what to do to increase your chances of being covered by large publications and websites.

Watch the Video


Win Prizes

Conrad has sponsored a PR package from Publicize valued at $399. Simply tell us the one thing holding you back from getting PR for your company. Write your answer at the bottom of the page.

Congratulations Nick! Conrad has chosen you as the lucky prize winner. (Oct 2014)

Show Notes

Some of the highlights of this episode include:

  • Conrad deconstructing the entire PR model and laying it out step-by-step
  • The one piece of content marketing that has helped grow his business
  • Sometimes it’s not who you know but knowing what they want that’s more important

Elevation Round Answers
Here are the answers to the questions in our Elevation round. Watch the interview to get the full scoop.

  1. Be the best at something specific
  2. The tech reporter contact list
  3. Be the best
  4. Make it better
  5. Highrise
  6. Clear communication
  7. Incentivise and do good work
  8. Focus on specifics

Reach Out

You can reach out and thank Conrad Egusa on @ConradEgusa and publicize.co

Suggested Guest

Conrad Egusa suggested I interview David Kadavy of kadavy.net and writer of Design Hackers. David, keep your eyes on your inbox.

Competition Hint

Hint: to enter the competition, leave a comment below and and tell us how the number one challenge, or the number one thing holding you back from using PR in your business.

Links

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Troy Dean

I am the Founder of Agency Mavericks. The reason I get out of bed every day is because I love helping people to grow their web design or digital marketing businesses. I do this through coaching, creating courses, speaking, consulting and heading up our awesome community.

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4 Responses

  1. Erica Simons says:

    I’ve tried PR in the past and have felt that it wasn’t taken seriously by my local papers and so, I’ve not spent any more time in looking to promote my business through press releases. It seems like spending my time trying to build direct relationship with clients through Social Media and not with journalists is a better use of my time.

  2. Great episode Conrad had some great stuff to say. PR is so so important when starting a company especially an online business. I really enjoyed the conversation. WPelevation at its best!

  3. Steam Train Creative says:

    I have a marketing agency and interested in where or what angles one might take to get some hits. Interested to hear what the community has on possible story ideas also. Click my agency Disqus name above…see my ABOUT page. Looking forward to connecting with all who have ideas. Cheers Brent.

  4. What is holding me back is I have wasted money in the past on PR campaigns. After listening to this episode I can see that a structured approach like publicize could over come this.

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