Dale Beaumont turned this episode of the podcast into a Masterclass by teaching us so much about positioning, finding your niche, getting clear about your purpose and vision for your business, avoiding distraction, processes and systems and getting out of your own way long enough to speak in front of groups of people! I’ve learned so much from Dale over the years that I just had to bring him on the podcast.
Dale is giving away a copy of his eBook "Secrets of Top Business Builders Exposed." Just tell us the #1 thing holding you back from leveraging yourself out of your business to win a copy.
Some of the highlights of this episode include:
• how to define your elevator pitch
• how to pick your target audience
• how to differentiate yourself
Elevation Round Answers
1. You’re not in the business of the thing, you’re in the business of marketing the thing
2. Speak in front of groups of people
3. Build relationships prior to the sale
4. Understand your prospect
5. Ontraport
6. Task management software (Teamwork)
7. Just ask
8. Speak
You can reach out and thank Dale on his Facebook account here https://www.facebook.com/dalebeaumont
Dale Beaumont suggested I interview Marie Forleo of http://www.marieforleo.com/. Marie, keep your eyes on your inbox.
Hint: to enter the competition, leave a comment below and tell us the number 1 thing holding you back from leveraging yourself out of parts of your business.
11 Responses
That was absolutley fabulous – thanks guys. I won’t put my hand up for the book prize, because I have yet to start a WP business, naturally I want to do everything myself right now so I can learn how to do it. The standout moments for me were when Dale said things along the lines of *You are not in the business of (what you do), you are in the business of marketing (what you do) *Get clients by speaking at small meetings *Educating people and listening to them is what they will remember, and hire you for.
That was absolutley fabulous – thanks guys. I won’t put my hand up for the book prize, because I have yet to start a WP business, naturally I want to do everything myself right now so I can learn how to do it. The standout moments for me were when Dale said things along the lines of *You are not in the business of (what you do), you are in the business of marketing (what you do) *Get clients by speaking at small meetings *Educating people and listening to them is what they will remember, and hire you for.
This is good shit, dudes. Thanks.
This is good shit, dudes. Thanks.
Thanks Dean, and Dale. This is one of the best. I have a short attention span that comes from lack of sleep and usually just click through a video to pick up bits, but I was stuck on this all the way to the end.
The #1 thing holding me back is being a part time stay home dad. (2 awesome boys) The interruptions, smelly nappies, and the usual kids joys hold me back from shooting for the stars in my business. On the flip side, I adore seeing my kids develop and play time with dad.
Thanks again.
Chook
Thanks Dean, and Dale. This is one of the best. I have a short attention span that comes from lack of sleep and usually just click through a video to pick up bits, but I was stuck on this all the way to the end.
The #1 thing holding me back is being a part time stay home dad. (2 awesome boys) The interruptions, smelly nappies, and the usual kids joys hold me back from shooting for the stars in my business. On the flip side, I adore seeing my kids develop and play time with dad.
Thanks again.
Chook
Hey guys, I’ll take a shot at the ebook 🙂 Although I admit I don’t quite get the statement “…holding you back from leveraging yourself out of your business.” I want to leverage myself INTO my business so I can be more profitable. The number one thing keeping me from being at optimum capacity, and having a stuffed pipeline and stuffed production line, and a stuffed ongoing referral feeding system is… My adult ADHD combined with OCHD (“H” amplifies both of them). I’ve got too many damn ideas and not enough focus to do JUST ONE, not enough capital to hand the others off, and too much OCD so that I end up gold plating everything I work on. Functional is never good enough… it could also have X, so I add in X and discover that X.1 would be an obvious addition. After completing X and X.1 I smile, sit back–and then realize “well, if X is good, let’s see what happens when I add “Y”!” Oh look–a rabbit ran by outside! …it would be nice to be rabbit; to be fast. Oh! I need to upgrade my Internet connection to a higher speed. Speed? I need to focus. Haste makes waste. Ahh! Waste–I forgot to take the garbage cans to the curb and the trucks will be here very soon. Oh look, an email popped up. Ahh, that reminds me… and on and on and on it goes, all day, every day, and often waking me in the middle of the night.
BTW I am a WP Elevation member and I wanted to post this with my WP Elevation user ID–but this Disqus thing made me sign up for Disqus and use that login instead–and right now in this browser I’m logged into WP Elevation. Too bad there wasn’t a clear option to use my WPE login info.
Thanks for the kind words Robin. Wish you all the best for your new endeavours.
Thanks Chook. Glad you enjoyed it.
Good point Chris. We are looking into that.
Another awesome podcast Troy. Dale, thanks for the ‘masterclass’! The #1 thing holding me back from leveraging out of my business is time – I’m just so busy doing the stuff that needs to get done each day that I find it hard to get time to work on the big picture and execute the plans I have in my head.