Stop throwing it all away by writing proposals that fail to win you their business.
Today, I’m going to clue you in on the #1 trick for writing proposals that win more clients.
The #1 Reason Your Proposals Fail to Win Clients
Notice how the main description of the product is nothing more than a list of technical specifications. Sure, the size of the cooker might matter to people with smaller kitchens, but there’s nothing that explains why consumers need to buy this product. It’s all focused on the what.
When consumers scroll to the part of the page where benefits are typically featured, this is what they find:
I doubt that the plain rice/brown rice/slow cooker features are going to help sell this product. This is a rice cooker. That’s the whole reason someone is going to buy it.
Now, let’s contrast this with another rice cooker on Amazon:
This one does something similar at the top of the page. Technical specifications are the main highlight. Okay, so maybe that’s what helps sell rice cookers on Amazon.
But then take a look below:
The merchant has clearly broken out the benefits to the end user instead of just reiterating the features and specs. It has attempted to answer the question:
“What is this going to do for me?”
That’s what consumers care about when they set out to buy something. And they need this value communicated to them in terms that make sense to them.
The #1 Trick to Writing Proposals That Win Clients
“Where there’s confusion, there’s inaction.”Your goal in writing proposals is to remove any confusion and friction from the decision-making process. What you need to do instead is to translate the features of the website into benefits. For instance, this is a feature: Contact forms with conditional logic. Here is how you would translate that into a benefit: Increase customer sign-ups. This will take some practice if you’re not in the habit of speaking your clients’ value-driven language. And that’s alright. In the meantime, we’d like to give you something that’s going to remove the friction from your own process.
Free Proposal Template Bundle
With this WordPress proposal template bundle, you get access to:
- The WordPress proposal Blueprint,
- A WordPress proposal template,
- A real-life example of a proposal that wins big business (I’m talking $20k-plus for websites).
In addition, you’ll get access to a brief video training that shows you how to phrase features as benefits.
Don’t allow your proposals to be the reason you’re failing to close more business. Master the trick to writing proposals and win more clients starting now.
Continue to part 2
[Free Template Inside]