Brent Shepherd


with Brent Shepherd

Woo Subscriptions

Welcome to the WP Elevation Podcast, Episode 28. Our featured guest this week is Brent Shepherd, a fellow Australian living in San Francisco, who is the developer of the Woo Subscriptions extension which allows you to have customers subscribe to a recurring monthly product using WooCommerce. It is a premium extension and he has built a nice company out of building this extension for WooCommerce. In this episode, you’re going to learn how Brent made the transition from a freelance web dev into a WP product company.

Watch the Video

Win Prizes

We're giving away a copy of Woo Subscriptions, valued at $109, which allows customers to subscribe to a product and pay you monthly. To enter the competition, leave a comment under this video and tell us either what you're currently using the Woo Subscriptions for or what kind of business you would like to use it for.

Congratulations Mats Thorburn! Brent has awarded you the Woo Subscription prize. Hope it elevates you and your business! Troy Dean

Show Notes

This week’s highlights include:

  • WP Elevation Tip of the Week: Don’t write prototypes. Why not just build a rapid prototype in WordPress or use the Canvas Theme on Woo Themes to build a rapid prototype to show the client what we’re building instead of trying to explain it in words
  • I asked Brent about writing proposals and he said “Well in a perfect world, you don’t want to be writing proposals because if you’re writing proposals, then you’re probably competing with other developers and it’s going to come down to price and who the customer believes is best suited for the job”


Reach Out

You can reach out and thank Brent on Twitter.

Suggested Guest

Brent suggested I interview Scott Bolinger of DradCast and Alex McClafferty from WP Curve. Scott and Alex, keep your eyes on your inbox.


Competition Hint

Hint: to enter the competition, leave a comment below and tell us either what you’re currently using the Woo Subscriptions for or what kind of business you would like to use it for.

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Troy Dean

I am the Founder of Agency Mavericks. The reason I get out of bed every day is because I love helping people to grow their web design or digital marketing businesses. I do this through coaching, creating courses, speaking, consulting and heading up our awesome community.

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