Pippin Williamson is the man behind the fantastic plugins Restrict Content Pro, Easy Digital Downloads and Affiliate WP as well as teaching others in his plugin development courses at pippinsplugins.com and co-hosting the Apply Filters podcast with Brad Touesnard – and he’s only 25!
Win a copy of an unlimited license of Restrict Content Pro valued at $155 or AffiliateWP valued at $199. All you need to do is tell us the #1 thing you have done to increase conversions on a site. It doesn't have to be e-commerce; it could be sign-up form. Leave us a link to check it out.
Congratulations Kim Snider. Pippin has awarded you this weeks podcast prize! September 2014.
Some of the highlights of this episode include:
Elevation Round Answers
Here are Pippin‘s answers to the questions in our Elevation round. Watch the interview to get the full scoop.
You can reach out and thank Pippin on @pippinsplugins Â
Pippin suggested I interview Jonathan Christopher from SearchWP. Jonathan Christopher keep your eyes on your inbox.
Hint: to enter the competition, leave a comment below and tell us the number 1 thing you have done to increase conversions on a site.
9 Responses
Hey Troy
Great interview, really enjoyed the one with fellow Aussie Elliot Condon too.
I know people hate them but, I installed a newsletter subscription popup and signups went from 3 to 5 per month to 15 to 20 per month. bondicigars.com
One of your best interviews to date.
Pippin is great. Out of all of the support experiences I have had with WordPress developers, Pippin is the best by far. He is thorough, helpful and kind. When I found a conflict between EDD and BBPress, he wrote a custom plugin to resolve it. I couldn’t ask for more.
The number one thing that increased conversions on my personal blog was to use OptinMonster with the Exit Intent add-on. I believe that Exit Intent is the best way to introduce the sign-up form, as it only appears when the viewer is ready to leave the site. Then it grabs their attention and inspires them to subscribe. You can see it in action at http://sulfuro.us
I would love a license for Restrict Content Pro, as it would help me get a forthcoming membership site up and running.
Hello Troy and Pippin – certainly my favorite interview to date.
I’ve been using Pippins plugins since the code canyon days and have always been thrilled with the over-the-top support – I’m sure this business culture / philosophy will ensure your success Pippin!
I do most of my work these days in CRO and I’d love to help you Pippin or Troy with conversions just to repay the value and support that I have gotten from you!
Pippin, I doubt you are in need of more signups and I expect your query is more to do with convincing people to buy once they get to the site. My commentary on pp.com/checkout/ – you have a very clean, white-space, mobile-friendly design for checkout… It does look great, but will not convert as well other designs. simplify, shorten and idiot-proof. Every extra field displayed will decrease conversions – been proven many times. Try for a single page, no scroll, one buy-now button. If you must, add the credit card info in a popup.
Reinforce the purchase on this page with a corresponding testimonial – with picture – preferably someone well known like Troy 🙂
You might also list how many copies of the plugin have been downloaded/purchases – more social proof.
Thanks so much for the kind words, Scott!
There’s actually some major redesign work going into the site right now that I’m hoping to reveal in a couple of weeks. I expect it to make a really large difference 🙂
As much as I dislike them, they are absolutely proven to work.
Thanks Troy and Pippin for the great interview. It’s the first time I’ve listened to a WP Elevation episode, but I’ve heard Pippin in a few other interviews before — always inspiring.
I’m kind of ashamed to admit that it took us this long to do this, but one dead simple thing we did on http://164a.com this past week has already proven to increase our newsletter signups: a refined homepage with a *much* more prominent newsletter subscription form. Previously we had the form tucked into the footer (it’s still there on internal pages, though expect that to change); by giving it a much more prominent position on the homepage, we have noticeably increased the number of newsletter subscriptions.
Thanks Troy and Pippin – I have a typical Project Request Form on http://theapiguys.com/. It is pretty prominent and says “Do You Need Custom Infusionsoft Development?” We get a fair number of submissions and appointments set through that form.
However, I, sort of by accident, put out a different version of that, that was around tell me how. The copy was “Do you have something you want to do in Infusionsoft but don’t know how to do it? Anything… anything at all?? Schedule 30 minutes with me. I will tell you how you can do it with Pocket Developer.”
One button text was Let’s Strategize and one was Tell Me How. All of a sudden, where I might get a few a week, I woke up the next morning and had four appointments set for Monday!
This just happened on Friday so I can’t give you actual improvement numbers. But in hindsight, I can see how “Tell Me How” would be much more appealing. So now I am going to have to go that on my site …
This interview was timely. I have an affiliate program on my list of to-do’s for Pocket Developer. I heard the guys over at iThemes talking about Affiliate WP. Was planning to take a look. Now I have the motivation to get going. Really, really enjoyed this episode. thanks again.
We recently launched a blog site for a client. We did a few things very basic to increase his email signups. First we made sure that his email subscription form was at the top of each page and post (slightly protruding into the header image, even). Second, we added a prominent email signup to the bottom of each blog post. Third, we used a clear heading telling visitors they would receive a free gift for signing up. All simple but helpful tweaks.
Congratulations Kim! Pippin has chosen you as the lucky winner of this weeks podcast! We’ll be in touch shortly to award the prize.