Building a successful business is all about adding value to your customers, pricing that value accordingly and then optimising your processes internally so that you can deliver that value at a profit. Mason James from WP Valet has done this very well and tells us how in this episode of the WP Elevation podcast.
I'm giving away a copy of 'The Dip' by Seth Godin. Simply tell us your biggest success or biggest challenge with value-based pricing - getting away from your hourly rate, and if this is important to you. Leave your comment below and we'll get Mason back in a few weeks to award the prize.
Congratulations Yael! Mason has chosen you as the podcast prize winner. (Sept '14)
Some of the highlights of this episode include:
Elevation Round Answers
Here are Mason’s answers to the questions in our Elevation round. Watch the interview to get the full scoop.
Mason suggested I interview Vid Luther from Pressable. Vid, keep your eyes on your inbox.
Hint: to enter the competition, leave a comment below and tell Mason and my good self the biggest challenge or the biggest success you’ve had with value-based pricing.