JD Peterson is Senior Vice President  of marketing at Scripted.com. I’m not even sure what that means but he tells me he spends a lot of time looking at data and talking with customers. Scripted started out as a marketplace to connect screenwriters with studios. After three years of struggle they pivoted and within 11 months raised their first $1 million in funding. They now connect writers with businesses that need content.
JD has sponsored this week’s prize which is 50% off your first scripted order. Tell us in the comments the number one thing holding you back from using Scripted (or a similar service) to have content written for your clients.
Some of the highlights of this episode include:
Elevation Round Answers
Here are the answers to the questions in our Elevation round. Watch the interview to get the full scoop.
1. don’t be afraid to tell you’re clients they’re wrong
2. provide a remarkable experience for existing cutomers
3. raise your prices
4. keep it beautifully simple
5. Zendesk
6. invest time up front to define the success
7. ask them
8. let your work speak for itself
You can reach out and thank JD on @jd_peterson and [email protected].
JD suggested I interview Paul Godfrey from Zendesk. Paul, keep your eyes on your inbox.
Hint: to enter the competition, leave a comment below and tell us the number one thing holding you back or the number one reason you’re not using scripted or something like scripted to get content written for your clients.
6 Responses
The number one thing holding me back is picking one item that would be the best piece of content to ramp up for development and offering out to new clients.
The number one thing holding me back is picking one item that would be the best piece of content to ramp up for development and offering out to new clients.
The number one thing holding me back is time! As was mentioned in the show, the interview/review/trial period. I honestly don’t have the time in the day at this point to handle all that.
Number one A would be getting the steady stream of topics.
The number one thing holding me back was simply not knowing about you.
You made the point in the interview that writing is a very subjective activity and trying to use the services I had previously discovered has never been terribly successful as they have competed on price and understandably have not been keen on producing revisions.
It’s great to discover a premium service provider that understands the needs of clients and is working to meet them.
The number one thing holding me back was simply not knowing about you.
You made the point in the interview that writing is a very subjective activity and trying to use the services I had previously discovered has never been terribly successful as they have competed on price and understandably have not been keen on producing revisions.
It’s great to discover a premium service provider that understands the needs of clients and is working to meet them.
Initially I think it would be cost. The idea of having professional writers is great and would really consider using a service such as scripted if for example a piece of content that was industry specific was created for an introductory price. Then if my experience was good I would incorporate copywriting into my pitches and quotes