Sarah Pressler


with Sarah Pressler

Today on the WP Elevation Podcast, our guest is Sarah Pressler! Sarah is a Texas-based WordPress project manager who is here to share her experience building WordPress websites and custom plugins.

Sarah joins us to discuss the advantages of working in a small team, what she gets out of attending WordCamps, the importance of acknowledging influential role models, and much more on this episode of the WP Elevation Podcast!

Win Prizes

Sarah is giving away one free year of DesktopServer Premium from ServerPress, valued at $99.95! To enter the competition, leave a comment below nominating one person for a WordPress leadership award.

Show Notes

Sarah Pressler hated WordPress the first time she downloaded it! But eventually she came to love it and today she runs a handful of WordPress-based businesses. Sarah keeps busy building and maintaining ServerPress, CodeBrain Media, and her newest project, Optimalist WordPress Plugin.

Although Sarah is a successful WordPress developer, she didn’t always picture herself working online. In fact, as a child she wanted to be an orchestra conductor. Sarah loved the idea of being in a leader. Although she doesn’t work in the music industry, Sarah is certainly plays the role of leader in her work.

Sarah started spending time on the Internet when her children were babies. She began blogging as a means to occupy herself during their naptime. Sarah also created a group for mothers in her area in order to socialize and network.

Eventually, Sarah learned HTML and CSS by tinkering with features on her blog. Her proficiency in writing online grew, and soon a friend asked Sarah to write promotional web copy. That helped Sarah realize the potential to make money online and opened her eyes to new possibilities.

Today, Sarah dedicates the majority of her time to working on business development and communicating with clients. She also keeps busy collaborating with her team on product development, as well as working on social media.

In addition to being a successful product developer, Sarah also teaches ballet. When she’s not working, Sarah loves spending her time outdoors with her children.

Join us on today’s show to hear Sarah explain why DesktopServer is a must-have tool, how being a stay-at-home-mom got her interested in the internet, and building WordPress websites and plugins on this week’s WP Elevation Podcast!

Elevation Round

Q: What’s the #1 thing any freelancer needs to know?
A: Manage your time.

Q: What’s the best thing you’ve done to find new customers?
A: Twitter campaigns.

Q: How do you stop competing on price?
A: Absolutely stop comparing yourself to others.

Q: Any tips for writing better proposals?
A: Take your time, be thorough, and actually spend time with your clients.

Q: What’s your favorite CRM tool?
A: We love the team behind the UKUU People, which is a plugin for WordPress.

Q: Any ideas for getting referrals from existing clients?
A: Ask for them.

Q: What’s the #1 thing you can do to differentiate yourself?
A: Specialize.

Reach Out

You can reach out and thank Sara on Twitter or on her website.

Suggested Guest

Sarah suggested I interview Paul Clark. Paul, keep your eyes on your inbox!

Competition Hint

Hint: to enter the competition, leave a comment below and nominate one person for a WordPress leadership award!

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Troy Dean

I am the Founder of Agency Mavericks. The reason I get out of bed every day is because I love helping people to grow their web design or digital marketing businesses. I do this through coaching, creating courses, speaking, consulting and heading up our awesome community.

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