WordPress Consultant Masterclass

We recently held a WordPress Consultant Masterclass in Melbourne. As you can see by the photos below, the location was inspiring – just one of the factors that contributed to an informative and productive day. Here's the low-down….


At the end of the day we asked participants to rate the day out of 10. Here's the average score we received for each category:

  1. Content: 8.9
  2. Format: 9.1
  3. Duration: 8.8

Class Overview

The class ran for a full day and started with a session on Authority Content presented by David Jenyns from Melbourne SEO Services

Dave discussed strategies that can be implemented to create informative, compelling content in order to position yourself as a market place leader.

The rest of the morning was spent deep diving into generating incoming leads, positioning yourself as “premium” and writing killer proposals. Activities were designed to help participants identify their ideal client and unique value. They were also given templates for proposals and participated in mock client meetings. The end result was the delivery of some solid strategies and directions with a few laughs along the way.

After lunch we filmed our very first live podcast with Elliot Condon from Advanced Custom Fields. Check out the interview on our blog. It's well worth a listen/watch. Elliot shared some useful tips for anyone creating their own plugin, as well an interesting discussion about the future of premium plugins. Filming a live podcast episode was a great buzz, made all the better with audience participation!

After a lunch overlooking Port Phillip Bay, the MCG and the Melbourne Arts Centre, we got back down to business looking at the most efficient methods to follow up with clients, deliver projects and create referrals.

So as you can see, a great deal of content was covered, with a focus on participation and fun!

Our next Masterclass is planned for Thailand on 1 – 3 September. With a smaller group, we'll be going deep on each other’s business and help attendees achieve the breakthroughs they need in their business. There are still a few tickets remaining for this class, so head to our Thailand webpage for details.

Finally, if you'd like a copy of the recording of the Melbourne Masterclass, drop Gin a line on [email protected] and she'll give you the payment details.


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Gin McInneny

Gin McInneny is head of Customer Happiness at WP Elevation. She has experience in website development, digital marketing, videography, and education. Gin brings these skills plus her unique enthusiasm to the wonderful world of WP Elevation.

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